The new evergreen Bingbot simplifying SEO by leveraging Microsoft Edge

The new evergreen Bingbot simplifying SEO by leveraging Microsoft Edge

Bing is adopting Microsoft Edge as the Bing engine to run JavaScript and render web pages. Doing so will create less fragmentation of the web and ease Search Engines Optimization (SEO) for all web developers. Bingbot will be evergreen as we are committing to regularly update our web page rendering engine to the most recent stable version of Microsoft Edge.
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Introducing Clarity, a product to visualize user interactions at scale to optimize conversion, engagement and retention

Today, we are excited to announce the release of Clarity, an analytics product that empowers webmasters to visualize user behavior at scale to make data driven decisions on what exactly they should change and improve on their sites to optimize conversion, engagement and retention.  For this purpose, Clarity supports playback of how users interacted and used their websites. Clarity also has other typical functionalities such as heatmap and...
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bingbot Series: Getting most of Bingbot via Bing Webmaster Tools

There are multiple features in Bing Webmaster Tools that allows webmasters to check Bingbot’s performance and issues on their site, provide input to Bingbot crawl schedules and check if that random bot hitting the pages frequently is actually Bingbot or not. In part 4 of our Bingbot series, Nikunj Daga, Program Manager for Bing Webmaster Tools, revisits some of those tools and features that assists webmasters in troubleshooting and...
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bingbot Series: JavaScript, Dynamic Rendering, and Cloaking. Oh My!

As we shared last week at SMX East, bingbot is generally able to render JavaScript. It can be difficult for bingbot to process JavaScript at scale on every page of every website, while minimizing the number of HTTP requests at the same time. Bing recommend dynamic rendering as a great alternative for websites relying heavily on JavaScript. Click through to learn more!
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bingbot Series: Optimizing Crawl Frequency

In part 2 of our bingbot series Principal Software Engineering Managing of the crawl team Cheng Lu shares one example of how we’ve optimized our processes to maximize crawl efficiency for large web sites whose content remains static, or unchanging.
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