Evolving SEO: Fresh New Features and Updates for Website Owners

Whether you’re a digital business owner or marketing or SEO agency, you know how challenging it can be to compete in the digital space. You understand how important it is to constantly optimize your websites, create engaging content, attract customers, and measure performance. But how can you do all that without spending a fortune or wasting time on trial and error?

That's where Microsoft Copilot, Bing Webmaster Tools, and IndexNow come in. In our keynote at Pubcon March 2024, we shared how you can leverage the power of AI, instant indexing, and data to grow your digital business faster and smarter.

We also announced some innovative new tools, features, and updates to help website owners master their SEO game, such as:

  • New Top Insights in Bing Webmaster Tools help maximize your website’s visibility and performance.

  • New IndexNow web pages provide easy adoption steps for websites and content management systems.

  • New IndexNow Insights provide comprehensive analysis on your IndexNow submitted URLs.

  • SEO company Ahrefs and their search engine Yep.com now support IndexNow.

  • IndexNow now crawling updated and deleted content faster than ever before.

  • Streamlined navigation in Bing Webmaster Tools helps webmasters easier access their most commonly used tools.

Insights Features Optimize Visibility and Performance

Delivering top-tier insights and actionable recommendations, both Top Insights and IndexNow Insights empower website owners to identify their most impactful tasks for website optimization. Located in the Bing Webmaster Tools dashboard, they are your go-to resources for fine-tuning your website with the data you need for quick visibility and performance.

Providing options to investigate topics such as, “important pages missing in your sitemaps” and “how many pages with insufficient content” there are on your website; Top Insights breaks down complex data into understandable metrics. Use it to identify crawl errors, broken links, linking opportunities, user behavioral impact on your site, and more.

IndexNow Insights provides website owners with actionable insights on IndexNow submitted URLs to boost their visibility and rankings. Learn about indexing status, crawl errors, and more. And with tabs like ‘Important URLs Missing,’ find out which newly discovered links are getting clicked but were not recently visible in IndexNow, helping you to better optimize your content and identify any technical issues. 

Take advantage of both features to track your website’s progress and impact, and boost your visibility, performance, rankings, and more.

New IndexNow Web Pages

To make it even easier for digital owners to find what they’re looking for, we’ve updated our IndexNow web pages with a fresh and more user-friendly design. You can now access all the information you need about IndexNow, such as how it works, why you should use it, and how to get started, in one convenient place. Whether you want to learn more about the benefits of IndexNow, the technical details of the protocol, or the top companies adopting IndexNow, you can find it all on our website. Visit the new IndexNow web pages today and discover how you can speed up your indexing and reach more customers online.


Ahrefs and Yep join IndexNow

Ahrefs and Yep have recently announced their support for IndexNow. They join a growing list of search engines, top websites, and content management systems that are embracing the ability to control when and how their content is reflected in search engines. The adoption of Ahrefs represents a significant advancement in driving further adoption of the IndexNow protocol that is improving data freshness and indexing speed across the entire web.

IndexNow Crawl Optimization

We are now crawling updated and deleted content much faster than before to reflect your important changes in the index. Within seconds or minutes, participating search engines will be notified of not just your new content, but your updated and deleted content as well.

Note: If you are experiencing crawl issues with your content, review the new Top Insights andIndexNow Insights features in the Bing Webmaster Tools dashboard to investigate best actions to resolve them.

Streamlined Navigation

To easier find what you’re looking for, we’ve redesigned Bing Webmaster Tools’ navigation bar. Use it to quickly drill down information on backlinks for your website and any website you like, keywords, top insights, and more. It’s full of great tools like Site Explorer. This handy tool provides a comprehensive overview of your website’s structure while offering detailed analytics like clicks, impressions, backlink counts, and more.  

Evolving the industry with new and old friends

It was a pleasure to keynote at the recent Pubcon, where we had the opportunity to present our new features and share how we're transforming Bing into a significant player in this new and innovative AI generation. But apart from the technology and insights, the real highlight was engaging with the lively community that makes events like Pubcon remarkable. Meeting old friends while making new ones highlight the true value of participating in such an inspiring event for Microsoft Bing!

Fabrice Canel
Microsoft Bing

Saral Nigam
Microsoft Bing