Mark It Up

For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations. Marking up your content using microdata is something done inside the code of the page, so you need to be familiar with working in that environment. It’s not difficult to implement, but you will need access to the page code to...
Read More

10 SEO Myths Reviewed

Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I need to rank #1 Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and conversions and the # 2 or #3 spot. Depends on the phrase sometimes. And for those trying to get off page 2...
Read More

Bing Translator Plugin for WordPress Enables Webmasters and Developers to Localize Site Content

Microsoft Open Technologies, Inc. has released a new Bing Translator plugin that lets you apply the power of Bing Translator to any WordPress site running version 3.8 or later. Using the plugin, visitors can translate a site into any of the 40+ supported languages in one click without leaving the page once this light-weight, cross-browser plugin is installed. This plugin also provides options for a setting a color scheme, as well as an option to...
Read More

Is SEO The Future? No, And Here’s Why

SEO is a combination of technical work at the site code level, content management at the editorial level and usability work, often spanning both of the first two areas. It’s the basic work that needs to be done today. Table stakes, if you will. You cannot sit at the poker table without putting money on that same table. So, SEO is foundational work sites need to engage in – that’s been clear for a while. But as the engines get...
Read More

What if…(The More Things Change, the More Different They Become)

As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, marketing and others. Today will most likely resemble yesterday for the most part. Maybe some tedium, maybe some excitement, and if you’re really, really lucky, maybe a fire drill, too. Big, sweeping, dramatic...
Read More

Where Does Your Time Go?

Time is the one thing we all want more of, yet no one can create more of. It limits what we can accomplish all too often, and it forces us to work faster and smarter. There’s way too much of it when you’re trying to boil water, and not nearly enough when planning vacation. It’s safe to say that humans, generally speaking, can be obsessed with time. We pay attention to it. Numerous devices exist to help us track it, “manage...
Read More

Announcing Bing Knowledge Widget & App Linking

Bing Knowledge Widget At Bing, we want to help people do more and know more. We’ve been building Bing’s knowledge repository that now has hundreds of millions of entities (people, places, and things) and billions of relationships between them. This helps us create a deeper understanding of our world. The quest to understand our world cannot be done alone. We work with many partners who enrich our knowledge. We give what we’ve...
Read More

Link Juice

One bottle of Link Juice* and you’ll be more popular than a puppy in a sweater! Loaded with all the nutrients and goodness you need to successfully grow, a single bottle of Link Juicecontains: 100 total links: 44 general, relevant site links 27 guest blog post links on related sites 12 .ORG links 9 .EDU links 8 .GOV links When purchasing Link Juice, you can opt for the “anonymous” package for just a few dollars more, cloaking...
Read More

5 Steps To Improving Search Rankings

I’ve shared this previously, but recently did a deeper dive on the subject with Eric Enge. This week’s blog post will be pretty short, then as the full interview can be seen of his Stone Temple blog. Basically, we covered the thinking behind my graph showing the order of priority I put on doing work today. Content Social User Experience Link Building SEO It might seem like old news, but I still think it’s worth a read. Eric...
Read More

Usability, Mobile and Your Future

This should come as a surprise to no one reading blogs like this one. Mobile is your future. Everything points to this. Adoption rates, bandwidth access, changing mobile plans from major carriers, technology evolution in devices, prices decreases and so many more signals all tell us this change is upon us. It’s been known for some time that mobile queries will outpace desktop queries shortly. Today’s businesses are seeing this shift...
Read More