Announcing Generative AI Captions

We are thrilled to announce our latest innovation, Generative AI Captions. Designed to enhance the user’s search journey and provide a more efficient browsing experience, Generative AI Captions help searchers quickly grasp the essence of each page's content, making search results more relevant and informative and helping users find the websites they are looking for more quickly.  

Crafting Captions that Speak to Bing Users

Harnessing the power of GPT 4, Generative Captions redefine the way searchers interact with search results. By analyzing a search query, it extracts the most pertinent insights from web pages, and skillfully transforms them into highly relevant and easily digestible snippets.  

Generative Captions are tailored to each unique search query and may generate different snippets for different queries. Generative captions may not mirror the exact wording on the webpage, but Bing employs a myriad of signals and techniques to guarantee the quality and precision of the generated text. 

Website Owners in Control 

We value your control over your web content. If you prefer not to have Generative Captions created for your site, it's as simple as using the NOCACHE or NOARCHIVE tags.  

Bing Chat tags offer an efficient way to manage this feature. For an in-depth guide on how Bing Chat tags work, check out Announcing new options for webmasters to control usage of their content in Bing Chat | Webmaster Blog.  

We also respect MAXSNIPPET and NOSNIPPET metatags; find further information in our documentation on meta tags

Your Feedback Matters 

We believe that Generative AI Captions will revolutionize the way people explore the web. We invite you to enjoy this exciting new feature and discover its potential for your site and your users.  

Bing is committed to continuous improvement. We eagerly welcome your feedback and suggestions regarding our Generative Captions feature. If you encounter any issues or have questions, please don't hesitate to reach out to our Bing Webmaster Tools support team

Thank you for being an integral part of the Bing Webmaster Community. Your search just got smarter and faster with Generative AI Captions! 

Microsoft Bing Team