What if…(The More Things Change, the More Different They Become)

As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, marketing and others. Today will most likely resemble yesterday for the most part. Maybe some tedium, maybe some excitement, and if you’re really, really lucky, maybe a fire drill, too. Big, sweeping, dramatic...
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Where Does Your Time Go?

Time is the one thing we all want more of, yet no one can create more of. It limits what we can accomplish all too often, and it forces us to work faster and smarter. There’s way too much of it when you’re trying to boil water, and not nearly enough when planning vacation. It’s safe to say that humans, generally speaking, can be obsessed with time. We pay attention to it. Numerous devices exist to help us track it, “manage...
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Announcing Bing Knowledge Widget & App Linking

Bing Knowledge Widget At Bing, we want to help people do more and know more. We’ve been building Bing’s knowledge repository that now has hundreds of millions of entities (people, places, and things) and billions of relationships between them. This helps us create a deeper understanding of our world. The quest to understand our world cannot be done alone. We work with many partners who enrich our knowledge. We give what we’ve...
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Link Juice

One bottle of Link Juice* and you’ll be more popular than a puppy in a sweater! Loaded with all the nutrients and goodness you need to successfully grow, a single bottle of Link Juicecontains: 100 total links: 44 general, relevant site links 27 guest blog post links on related sites 12 .ORG links 9 .EDU links 8 .GOV links When purchasing Link Juice, you can opt for the “anonymous” package for just a few dollars more, cloaking...
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5 Steps To Improving Search Rankings

I’ve shared this previously, but recently did a deeper dive on the subject with Eric Enge. This week’s blog post will be pretty short, then as the full interview can be seen of his Stone Temple blog. Basically, we covered the thinking behind my graph showing the order of priority I put on doing work today. Content Social User Experience Link Building SEO It might seem like old news, but I still think it’s worth a read. Eric...
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Usability, Mobile and Your Future

This should come as a surprise to no one reading blogs like this one. Mobile is your future. Everything points to this. Adoption rates, bandwidth access, changing mobile plans from major carriers, technology evolution in devices, prices decreases and so many more signals all tell us this change is upon us. It’s been known for some time that mobile queries will outpace desktop queries shortly. Today’s businesses are seeing this shift...
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Reviewing Some Basics

It’s easy to get caught up in the latest and greatest, the forward thinking and the new and shiny. But it always pays to keep an eye on the basics. The stuff you feel you really already know. The stuff that often comes to haunt us when we least expect it. Controlling robots Everyone wants to be indexed. “Let the crawlers come!” But there are times when you need to control access. Areas you don’t want crawlers to enter and...
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Speak Plainly or Forever Lose Your Customer

Part of the equation of success is being seen as relatable. From time to time, almost all of us hits this wall to one degree or another. And no, I’m not saying you have a personal failing here. When you start a business, you either are an expert in your chosen field, or you become one through exposure, education and experience. One thing you inevitably have to contend with is communicating to your customer or client. And it turns out that in...
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Doing Right By Customers

Social media has changed our lives, no question. As a consumer, today you have more power than ever. The Internet brought a massive expansion in choice of where we shop, and increased access to lower prices via that competition. Social media, however, is an equalizer. It’s a conversation medium like none that’s existed before. Enabling a customer in Florida to talk directly to a manufacturer in Oregon in real time (timing permitting...
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Quality: Do You Have It, or Just Think You Have It?

Most websites feel they produce quality content. Some even have internal processes in place to review, rate, edit and revise content prior to publication. This does, admittedly, usually take more people, so it costs more and so can be a bit daunting for many smaller businesses to enable. But what is clear, is that everyone strives for quality. Who wouldn’t? We all know quality is a sought after trait. Be it in an automobile, a hand bag, a...
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