2013 – Year of The Excellent User Experience

We’re about ready to turn the corner on another year.  And frankly, we’re hoping everyone will agree to make 2013 the Year of The Excellent User Experience. We heard from a lot of people this past year asking why they don’t rank better.  While that might seem like a naive question to some of you, it’s still a legitimate question.  These folks have a version of the same story in most cases, too.  They...
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Dear Santa, I’m a Search Engine, and I want…to give away $5000 in Bing Ads Credits!

Hi Santa, my name is Bing and I’m a Search Engine.  Just wanted to drop you a note to let you know there are some things I’d like for the Holidays.  I’ve tried to be good this year and be more helpful to everyone, as much as I could.  Back in June I released a whole new set of Webmaster Tools, which let site owners find data easier, discover links pointed to any site on the web and SEO Tools and Reports to help...
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Achieving quality by watching user behavior

You’ve been hearing it for years, that quality matters.  It’s not a new message and one that predates the Internet.  It’s pretty obvious to most people, yet so little time is invested in planning to product a quality site and quality content, it seems. In fact, the confusion is understandable simply because defining “quality” is subjective.  In terms of search, and SEO, it helps to think of quality as...
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Announcing Bing Webmaster Guidelines & Webinars

We’ve got two items to announce this week, folks. First we’ll start with Bing Webmaster Guidelines.  These guidelines can be found in the Help section of Bing Webmaster, under the Content Guidelines section.  These Webmaster guidelines are broad, but provide guidance on major points such as: Technical SEOSocial MediaContentLinksThings to Avoid As we update these guidelines over time, we’ll post notices here at the blog...
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Stay on Top of Critical Issues with New Crawl Error Alerts

  Starting this week, we are sending out a number of new Crawl Error Alerts to users of Bing Webmaster Tools. These Crawl Error Alerts inform you about issues that we encountered during recent crawls of your site. You can find detailed descriptions and explanations for each of these alerts in the List of Crawl Error Alerts topic in our new Webmaster Help Center, but I’d like to give you a quick rundown of the new alerts and issue types...
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Breaking Change in Webmaster API (SOAP/POX Protocol)

  Update: POX protocol was affected as well by this change and any instances of  <SubmitUrl xmlns=”http://tempuri.org/“> should be updated to:<SubmitUrl xmlns=”http://schemas.datacontract.org/2004/07/Microsoft.Bing.Webmaster.Api“>     Earlier this week we upgraded several of our back-end services that power the Bing Webmaster Tools. However, in doing so we introduced a breaking change that...
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The 8 skills an SEO must possess

As we start the run into the holidays, and thus a new calendar year, folks start to take stock of things.  In terms of careers, we’re approaching the time when many start thinking of making a move.  Year-end reviews are looming over the next couple of months, bonuses hang in the balance and perceptions built to this point hang on the final numbers of successful holiday campaigns. What’s an SEO to do…other than work...
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Page snapshots in Bing Windows 8 app to bring new crawl traffic to sites

Today is a very exciting day as Windows 8 is now generally available to hundreds of millions of people, who will have access to a superb search experience through the preinstalled Bing app. This week we would like to highlight one specific feature that will impact the crawl traffic (visits to your site from our crawlers) we send to your website. In addition to traditional web search, the Bing app for Windows 8 features a very visual image search...
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