Search Engine Optimization (SEO) is the process of improving a website to make it more relevant to searchers and search engines. At its very core, SEO is about improving usability on a website. Let’s take a look at some of the big ticket topics.
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Part of an SEO’s job is to guide their company in the right direction. This happens on a couple different levels. On one level, you’re focused on the detail work, the technical side of things. On another level, you’re focused on the bigger picture, the future content plans the company has, platform changes and other high-level decisions which could have downstream effects on your world.
Your typical SEO usually...
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There’s a lot of focus on link building these days. Maybe a bit more than usual, in fact. It seems people just cannot get enough information about links. This “link lust” drives webmasters crazy. It makes otherwise rational people participate in crazy schemes all in an effort to rank better. Coveting thy neighbor’s links is practically a career choice nowadays. This week we’ll take a...
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Links, links, links. It’s pretty much at the top of any SEOs “must discuss” list of topics. For a long time, the prevailing thinking was links were the golden egg. They were what you needed to turn the tide and boost your rankings. And that was true.
Today, though, it might pay to broaden your thinking.
I am not saying links are dead or links have no value – let’s get that straight up front...
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On any given day, an SEO walks into their office and knows they have 8 hours to get 12 hours of work done (or is that 12 hours to get 18 hours of work done…?). Where should they put their time? Let’s review some of the options faced by SEOs every day and dig into each one a little bit. This is not a priority ordered list, as everyone’s needs will stack the list differently.
Time into SEO
This is the technical...
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Everyone wants to know where they rank. On the face of it, this would seem like important information. And while it can be useful for savvy SEOs to spot trends, it’s best to be careful and not include ranking as a Key Performance Indicator (KPI). Why? Well, let’s look at the position (pardon the pun) it puts you in during your next meeting. You come in with a ranking report in hand, pleased that across...
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Links. Pesky things. Yet necessary. You do your best to cultivate quality links, but what happens when poor quality links point to you? Links happen, right? So how can you protect yourself from malicious link building? How do you tell the engine you just don’t want to associate your content with “that” site?
Over the past few months we’ve being hearing from the industry that...
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With our release on June 6th, our Webmaster tools took a big step forward in usability and features. This week let’s take a deeper look at a couple more of the newest features we added.
Link Explorer
The ability to explore link information for any domain is back! Dive deep with this beta tool which allows you to explore links associated with any domain. Simply enter a URL and the tool will supply a list of known links pointing to the...
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Last week we introduced a significant update to our Webmaster Tools. In the coming weeks, we’ll take a deeper look at the features we now offer to help you understand what they do and how to use them. For this week, we’ll start off with a couple of the new favorites folks seem to like. Let’s dive in and explore the SEO Reports and the SEO Analyzer.
It’s important to note the order we cover these in, as there’s some...
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We’re excited to announce a major change to the types of data and depth of guidance found in webmaster tools with our Phoenix update to Bing Webmaster Tools. This update includes a new, fresh user experience, a range of new tools including Link Explorer (beta) and SEO Analyzer/SEO Reports (beta), and updates to current tools such as our Keyword Research Tool (beta), and our URL Removal Tool, among others.
Read more below to get some...
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