It makes you want to crawl under a rock. The day your boss comes to you and says “We’re looking at a new domain name. Can you help us move to it?” Worse are the days like that which pass you by because no one ever came to you, and it’s only in the panic of dwindling search traffic that people darken your door to ask the resident SEOgre what happened.
You instantly know what happened, every nuances of a...
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Bing Webmaster Blog - Page 15
If you are reading this column, there is a good chance you publish quality content to your web site, which you would like to get indexed by Bing. Usually, things go smoothly: BingBot visits your web site and indexes your content, which then appears in our search results and generates traffic to your site. You are happy, Bing is happy and the searcher is happy.
However, things do not always go so smoothly. Sometimes BingBot gets really...
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At Bing, we have to crawl and index The Internet and The Internet is pretty big. One common question that Fabrice Canel, a veteran of search here, is commonly asking people is to figure out how big the Internet is? How many URLs are out-there?
The answers that come back fluctuate from “a few thousand” (ok you clearly don’t use The Internet), a few million (ok good start, plenty of people on Facebook, but please continue...
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Late last week I bumped into David Flink, one of our Lead Program Managers here at Bing and after a brief chat, he agreed to write this week’s blog post detailing a view on implementing paganation solutions. He’s even agreed to field questions, so feel free to post up with questions related to this blog post and David can chime in with answers.
Traditionally, Bing has relied on a set of heuristics to determine if and how...
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Last week I participated in an #seochat. One comment that someone took exception with was the idea of how “authority” is defined. Essentially, this person took exception with the notion that to be seen as an authority, you need to maintain a healthy follower/following ratio. Specifically, they argued they knew plenty of people with equal numbers in both columns and each column in the tens of thousands, and that those...
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As with so many things in life, perspective is important. On the surface it’s easy to say Bing likes SEO. But what does this actually mean? Do we actually care whether you have clean URLs, H1 tags and properly written meta descriptions? Sure we do, but the reasons might not be what you’re thinking. At the very core of its work, SEO is about improving a website. In today’s ever-populated SERPs, that’s important. Small things...
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As you go about working on your websites, optimizing things and managing your social media programs, it’s easy to lose track of information, or overlook something. In this post we’ll take a look at some things you want to avoid doing. It may also be worth taking a look through your site and your programs to make sure you’re not doing any of these things moving forward.
Cloaking
Cloaking is the process where you...
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When building or managing a website, it almost goes without saying that you need to be in control. You need to be able to make changes to certain elements if you home to optimize the website properly. Let’s take a look at nine items you should be sure are firmly within your control when you start optimizing a website. And we’re not just talking search engine optimization here. Think broader than that. Think of truly...
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There are a lot of businesses operating in the US.
How many is “a lot”? Well, back when the last set of official stats existed for 2007, Canada’s population was just over 30 million. Now you’re wondering what Canada’s population has to do with local businesses in the US, right? Well, there was almost the same number of businesses in the US in 2007 as the population of Canada! The actual...
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Early this month, in the Bingbot is Coming to Town blog post, we provided details about the impending change from msnbot to bingbot. It’s almost October 1st, so we thought we’d send out a quick reminder that this change is still in the works.
Taking into account webmaster feedback, we have modified our rollout schedule a bit. Instead of doing an 100% switch on day one, we will do a staged rollout. What does that mean to...
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