Today, we’re excited to announce the next step in the evolution of Bing for Mobile, with the release of the new Bing for Mobile app for iPhone and Android (coming soon to more devices). Today’s update uses HTML5 to blend the mobile browse experience with the app experience so you get a consistent and fast mobile search experience whether you’re using m.bing.com from your browser or the Bing app.
Rather than tightly binding functions into a mobile client, we want to embrace the drive towards exposing our functions via an HTML5 experience. In order for search to advance, engines need to be able to call functions that are currently ‘hiding’ in apps so we can better help people get done what they are trying to get done. Using HTML5, our goal is to build a mobile experience that leverages the unique capabilities of the different platforms including camera support and voice search, while making the functions the apps can provide consistent across the platforms and – in the future – callable by engines to help people get from searching to doing.
Check out this video where Andy and Stefan talk about this transition to an HTML5 mobile experience:
The update includes several cool new features such as:
- Maps/List Split View: Provides a dynamic way to synchronize a list such as business listings and directions and a map in a single view making it easy to see the location of what you’re searching for. Also works for driving directions and transit.
- Deals: One-stop deal shopping and convenient mobile phone access for local deals from more than 100 deal providers across the US.
- Video Domain: launched last month on m.bing, the new video domain is now available on iPhone.
- Transit/Real-Time: the Android app now features transit routing/real-time transit and news– all features that were previously only available on m.bing.com.
The new app is currently available for iPhone devices and select Android devices in the United States. We’re working to release the same consistent experience for RIM and Windows Phone 7 devices in the future, and will share more details as they become available.
To get the update, go to the Android Market (Android users on Verizon can go here) or iPhone App store to download the latest version. Once you have downloaded, future updates to the experience will happen automatically.
Check out the update today and let us know what you think!
– Santanu Basu, Product Manager, Bing for Mobile