Large Scale Experimentation at Bing

Experimenting at large scale is fundamental for improving Bing. Last June, we published a blog in this Search Quality Insights series titled Experimentation and Continuous Improvement at Bing, which covered a specific type of experiments known as interleaving. In this blog, Dr. Ronny Kohavi describes our broader online experimentation efforts at large scale and includes compelling examples that illustrate the power of these efforts, e.g., he shows...
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