Last week, we posted the second blog of our bingbot Series: Optimizing Crawl Frequency.
Today is Halloween and like every day, our crawler (also known as a "spider") is wandering outside, browsing the world wide web, following links, seeking to efficiently discover, index and refresh the best web content for our Bing users.
When it comes to rendering content specifically for search engine crawlers, we inevitably get asked whether this is considered cloaking... and there is nothing scarier for the SEO community than getting penalized for cloaking, even during Halloween! The good news is that as long as you make a good faith effort to return the same content to all visitors, with the only difference being the content is rendered on the server for bots and on the client for real users, this is acceptable and not considered cloaking.
Fabrice Canel and Frédéric Dubut
Microsoft - Bing