Getting the IIS SEO Toolkit up and running

We recently published a popular blog post called Get detailed site analysis to solve problems that highlights the function and capabilities of the new, beta search engine optimization (SEO) Toolkit from the Microsoft Internet Information Server (IIS) team. The tool works as an extension to the latest version of IIS, version 7.

We’ve received some webmaster feedback with specific questions on how to set up IIS 7 before installing the IIS SEO Toolkit. So to help simplify and clarify this task for webmasters (as clearly folks are very much interested in using the tool!), we developed this quick “How-to” post with detailed instructions for the set up of IIS 7. We hope this helps!

Minimum installation requirements

The IIS SEO Toolkit will run on any version of Microsoft Windows capable of running IIS 7. This includes:

  • Windows Vista Service Pack (SP)1 and higher (only available in the Vista versions Home Premium, Business, and Ultimate)
  • Windows Server 2008
  • Windows 7
  • Windows Server 2008 R2

The IIS SEO Toolkit, due to its reliance on IIS 7, is not supported on Windows XP, Windows Server 2003, or on any alternative operating system.

Note: You must be a member of either the Administrator or Web Server Administrator groups to perform this set up procedure.

Enable IIS 7

Before you can install the IIS SEO Toolkit, you first need to enable IIS 7 on your computer. In both Windows Vista and Windows 7, this will install the web server software but will not, by default, open port 80 for inbound network traffic. To set up IIS 7, follow these instructions:

1. Click Start.

2. Click Control Panel.

3. Click Programs.

4. Select Turn Windows features on or off (as shown in the figure below). If you receive a Windows Security warning, click Allow.

5. In the resulting Windows Features dialog box, select the Internet Information Services check box (as shown in the figure below).

6. Click + to expand the view to see the following nodes: World Wide Web Services, and then Application Development Features. Select the .NET Extensibility check box (as shown in the figure below).

7. Click OK. The activation of the newly installed components may take a few minutes to complete.

For more information in installing IIS 7, see the article Installing IIS 7 on Microsoft TechNet.

Install the IIS SEO Toolkit

Once IIS 7 is enabled, follow these instructions to install the IIS SEO Toolkit extension.

You’ll need to download the version of the toolkit corresponding to the type of Windows you are running (either 32-bit or 64-bit). If you are not sure what type you have installed, you can check by doing the following:

  1. Click Start.
  2. Right-click Computer, and then click Properties.
  3. In the System group, System Type will indicate whether you are running a 32-bit or a 64-bit version of Windows.

To install the IIS SEO Toolkit, click the correct link below for your installed version of Windows to download the program installation file. You can choose to run the downloaded program directly or save it locally and then start it. After starting the installation of the IIS SEO Toolkit, following the instructions as prompted.

For an introduction to and information on the features of the IIS SEO Toolkit, see the Webmaster Center blog post called Get detailed site analysis to solve problems. Thanks for taking the IIS SEO Toolkit for a test spin! We think you’ll be impressed!

–Alessandro Catorcini, Lead Program Manager, Bing API & Rick DeJarnette, Bing Webmaster Center

Join the conversation

  1. Anonymous

    Thanks for the great guide, I have an XP, any service pack that can support the IIS Seo Toolkit?

  2. AlessC - MSFT

    @mediterranean guy: The minimum client OS version that supports IIS 7 is Windows Vista there is unfortunately no way to retrofit legacy OSes to support it. Something you can try is downloading a VHD Virtual PC / Virtual Server with a 30 days trial of Windows Vista at : you can use this to try the SEO toolkit. If you really like it and want to adopt it in production, though, you need to upgrade your OS to Windows Vista or Windows 7.

    Be advised that the download of the virtual image is very large (several GBs)

  3. miles2go

    Its good for the webmaster to optimize the site. To reach masses.

  4. Anonymous

    Thanks for this how-to, I really need the instructions!

  5. Quality Directory

    Thanks for providing this How-to article. This helps to  simplify and clarify the task for us.

  6. jackin

    Great info with good screen shot!

  7. akbars

    Thanks for information, I need it

  8. Anonymous

    Obviously it will help SEO community


  9. Anonymous

    It is elementary to thank for this, I really need to point out!  Can XP support IIS Seo toolbox then?  

  10. Anonymous

    Great tips! Shame there is no way for it to run on XP, but I will just have to utilise it on my Vista machine! :)

  11. Anonymous

    Thanks for the great post.I really need it.

  12. bangucup

    Great info with good screen shot!

  13. advokat


  14. advokat

    Nice job!! Tnx!

  15. Webhostuk LTD

    Nice article surely will need to check this stuff for SEO.

    Thank you

  16. Anonymous

    Thank you for info!

  17. Anonymous

    I give up, where is the app hidden on my PC?  I completed the download and installed the program but for the life of me cannot find it any where.  Help!

  18. cnovam

    Seria magnifico un nuevo instrumento para ayuda y chequeo web, lo que se debe de tomar en cuenta es no caer en los errores de las herramientas ya existentes, el norte principal debe de estar dirigido a la simplificacion de las instrucciones de ayuda al webmaster,de una manera sencilla el tecnicismo de las palabras ayudan muy poco, esto debería de hacerse con ejemplos claros y recomendaciones mas especificas para que todos podamos entender acuerdense que no todas las personas que publican una pagina son graduados universitarios o no pueden tener acceso a pagar a una empresa especializada para el desarrollo de su web ayudando a todos también salimos beneficiados con la calidad de diseño de las paginas.Saludos

  19. silvercell18

    Thanks for sharing the Tool Kit.  This will definitely help out a lot researching essential requirements to rank online.

  20. nexcheck

    Thanks…you have made it very easy to install and administer for IIS administrators.

  21. soulja01gurl

    ih there pepole

  22. billbennett

    OK. I followed all the steps but I don't see an application, link or anything to get the SEO software running. How do you start the program?

  23. Anonymous

    hi nice post

  24. Anonymous

    Thanks Alessandro, for providing this simple to follow guide for installing your new IIS SEO Toolkit. Look forward to using it!

  25. Anonymous

    This should be a useful tool for webmasters. Thanks for providing the installation instructions. Would be interested to see what kind of results others are getting with it…

  26. Anonymous

    I've tried downloading it twice. each time I try to run it I get an error message "The IIS 7.0 Management Console features must be installed to use IIS search engine optimization toolkit". What am I doing wrong? Anyone else experience this? I thought that this is what I was doing

  27. Lee Johnson SEO

    Cant wait to get hoem from work to try this great tool out.

  28. Anonymous

    Great piece of info Alessandro!

    I am sure this is going to be a wonderful tool for the SEOs.

  29. lefty

     It is a great tool.  I have been using it since it showed up on  It follows W3 standards to the letter that it could be described as picky.

  30. Anonymous

    Does this work on Windows 7

  31. rickdej

    Definitely so. IIS 7.5 is built into Windows 7. If you have Windows 7 on your computer, you're ready to install the IIS SEO Toolkit. Just follow the instructions in the above article. Enjoy!


  32. grosu

    Thanks a lot, works good for me

  33. JteLdz

    Very powerful tool it may seem. Worth trying out.

  34. John Ladere

    Wow, what a tiresome installation :/

  35. Anonymous


  36. alsaher243

    good work man i want to try t in my windows coz i want more visitor to my site :

  37. Bala Sounder

    Good need to check this seo stuff

  38. govind_seo

    yup great SEO tool kit i try to see it thanks for that!!

  39. intelegencia2009

    Nice Article.. thanks

  40. globegenius

    Hello all. Came on board to try and get some seo ranking in bing. It will take awhile to research all the tools. I'm a web master with another popular site.

  41. farisvio

    great .. nice info

  42. ChairsatWork

    This is great, thanks!

  43. mauricelargeron

    with windows 7 family premium , no way to install the toolkit, too bad

  44. Joenade

    Will the IIS SEO Toolkit have any impact on server performance, particularly for large-scale websites that are serving more than 10 million pages?

  45. knoxbury

    I installed on a Windows 7 business machine locally, but our site runs on Apache remotely.  When I go to run analyis, it wants to use http://localhost and won't let me change the url.  Is this as designed or am I doing something wrong?

  46. multitutorial

    i like this article

  47. seoforu

    Great post thanks a lot.

  48. livingseolife

    Great post! Solved my problem.

  49. Seo Training Delhi

    Thanks for the such nice post. I really need it.

  50. RavikantSharma

    i m trying to get my site crawl status in bing web master  just like Google Webmaster central tool but  it not showing anything? can any one help me?

  51. DM IFA

    Great post, thanks for the assist

Comments are closed.