New AI-powered Microsoft Shopping tools arrive on the new Bing and Edge

Online shopping revolutionized the way we research, find, and buy the things we want and need. But as options and information grow, online shopping has become overwhelming. Online shoppers describe the process as stressful and confusing. There is simply too much to choose from, places to look, and information to sort through. Not to mention, frustration with finding relevant deals that actually work at checkout or knowing which customer ratings and reviews to trust. 

Online shopping just feels like more work. 

Our goal is to bring more joy to shopping—from the initial spark of inspiration to the exciting unboxing experience—by making the process easier and giving you confidence, you’re getting the right item at the right price. Microsoft Shopping already helps you save time and money with tools across Bing, Edge, Microsoft Start, and Outlook. In fact, Microsoft Edge has offered $3.7 billion in savings to shoppers worldwide in the last year thanks to built-in shopping features like Coupons, Cashback, Price History, and Price Comparison. Plus, US shoppers can save an average of $400 per year with Microsoft Edge. 

Today, we’re excited to announce new Microsoft Shopping tools in Bing and Edge that help you shop and save with confidence, harnessing the power of AI to make it easier to discover, research, and complete your purchase, all in one place with information you need from expert sources. 

Discover what you need with Buying Guides—even when you’re not sure what that is

Most years, back-to-school shopping comes with a school supplies list—but not when it comes to college. Highlighters, folders, and notebooks don’t even cover the basics, so what do new college students really need? Bing can help with answers to all your questions about college supplies. Start by going to and typing “college supplies” into the search box. Your shopping assistant for the web will do the research for you, using AI to generate a tailored Buying Guide that tells you what to look for in each category, offers product suggestions, and shows the specifications of multiple, similar items next to each other in a smart compare table, so you can quickly compare options without having to click around to various websites. You can also access Buying Guides in the Edge sidebar or in Bing Chat. Buying Guides in Bing are available now in the US and will be rolling out to other markets over time. Buying Guides in Edge are starting to roll out worldwide.

 Actual user interface may differ

Shop confidently with summarized reviews and insights

Now that you know that noise-cancelling headphones are essential for getting some distraction-free study time, how do you choose which ones to buy? Prices range from $30 to $300, and each brand has different specs and an overwhelming number of reviews. While shopping for headphones, you can open Bing Chat in the Edge sidebar and Bing will suggest what aspects to consider when shopping for headphones like sound quality, fit and device compatibility. And when you find a specific pair you like, you can ask Bing Chat in Edge to briefly summarize what people are saying about it online and provide a quick look at top insights and popular opinions about the product. Review Summaries are starting to roll out today worldwide just in time for back-to-school. 

 Actual user interface may differ

Find the best price and save money even after you’ve made a purchase 

Now that you’ve picked out the headphones you want, Microsoft Shopping tools on Bing and Edge can help you find the best price and time to buy, so you can complete your purchase with the peace of mind that you got a great deal. Our Price Match feature continues to work for you, even after your purchase, by monitoring the item's price and assisting you in requesting a match if it drops. We’ve partnered with top US retailers with existing price match policies and will be adding more over time. Price Comparison and Price History are built-in browser features that help ensure you’re buying at the right place and time, and Edge helps you automatically apply coupons and cashback when shopping online, right from Bing Chat. Package Tracking also keeps tabs on your purchase from the Edge sidebar, so you don’t have to dig through your inbox for shipping confirmations and tracking numbers. Price Match will be rolling out soon in the US. Price History, Price Comparison, Coupons, Cashback, and Package Tracking are already available in select markets and built-in to Edge.

 Actual user interface may differ

Shop and save with Microsoft Shopping on Bing and Edge today

Get ready to rediscover the joy of shopping with Microsoft Shopping’s new AI-powered tools in Bing and Edge. Visit on PC or mobile, or download the Bing app to get started!