Sudhakar has been with Microsoft for 12 years and has been with Ad platform team for about 2 years. He has spent all his career in Microsoft in large scale online services. He is currently working in the Relevance and Ranking team shipping algorithms to help improve revenue, and manages a team of about 40 people at this time. Working in the AdCenter test team is a great challenge.  You get to work on leading edge software that runs at...
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Anshu Khurana gives us a glimpse of what her life is like with 2 children under the age of 4 while she balances a successful career as a Sr. Product Marketing Manager in advertising with the Online Services Division (OSD).  Many of us in OSD know what it’s like to balance our professional and personal life.  Read more about Anshu’s story here on Microsoft’s JobsBlog. 
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Our advertising team is working to deliver unique digital advertising experiences to key audiences.  Natasha is the Director of Global Insights and Analytics for Microsoft Advertising.  She discusses a topic that is near and dear to her heart: Multi Screen Moms.  Learn about how Moms use their digital devices and what unique advertising opportunities this creates.  You can view her blog entry and webcast here.  Are you a...
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  My name is Diana and I am the Content Ads Product Manager in APS.  Right now we are focused on Yahoo! migration and landing it successfully.  It is a very interesting time to work in this division and I am excited by the huge opportunities for Content Ads in the next year.  Before I joined full-time, I was a vendor with the same group and got to learn a lot about APS and Microsoft.  From the start, I was impressed with...
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I work in the “Paid Search” division within OSD. We are the team that fuels the monetization for Bing Search and now Yahoo search as well. Microsoft’s paid search advertising, aka adCenter, provides an advertising platform for search marketing advertisers to reach to users who are searching for their products.  Search Engine Marketing is projected to be over $25B/year market in the USA in 2011. Within the adCenter product,...
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 This is one of the most dynamic new frontiers in advertising!  As the Internet and computing are reinvented on mobile devices – ever smaller, more personal and ubiquitous – advertising is evolving very quickly onto mobile. Mobile advertising opportunities currently span a broad range of interactive media, from display to search to messaging to in-application experiences from Microsoft and our syndication partners. Microsoft...
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I sat down recently with Sekhar to discuss his career, the development group he manages and what his team looks for in future employees. Some of the highlights from that conversation: Where in Bing do you work? I work in AdCenter online advertising platform and my group develops the Business Intelligence Core for our AdExpert product. This is the publishing platform for MSN and our other Microsoft-owned content sites. The main features we...
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Before we open a new req at Microsoft, the recruiter sits down with the hiring manager and discusses the role, the business problem to be solved and where we might find this person. (Shocking, game changing, inside information I know, but bear with me… ). The reason I bring this up though, is that in my Advertising R&D -Development org, the problems we’re trying to solve have very little to do with the domain of Online Advertising...
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I read an article today that mentioned some interesting metrics that I wanted to share with you:   “Retailers have spent 47% more on search ads on Bing in Q4 this year than during the same time period in 2008,” according to SearchIgnite.   Now obviously the total numbers are still very small next to what Advertisers spend on Google, but what a 47% increase in Ad spend tells me, is that despite having a LOOOOOONG way...
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