As with so many things in life, perspective is important. On the surface it’s easy to say Bing likes SEO. But what does this actually mean? Do we actually care whether you have clean URLs, H1 tags and properly written meta descriptions? Sure we do, but the reasons might not be what you’re thinking. At the very core of its work, SEO is about improving a website. In today’s ever-populated SERPs, that’s important. Small things...
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The last couple of weeks have been busy here at Bing.  For those who may have missed these great reading opportunities, I wanted to take a minute to call out two items worth spending some time with. First up, the interview Eric Enge over at Stone Temple Consulting did with Paul Yiu, our Group Program Manager for Social Search.  They covered a wide range of items such as: Authority – “They also look at the number of people...
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Today the Web is accessible almost everywhere. Our PC, laptops, tablets, smartphones and more allow us to access content anywhere, anytime. This also means there is a need to show content in many ways, optimized to different environments. A common SEO question we receive is how to optimize websites for various platforms such as desktop, mobile phone, tablet, etc.
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We’re at SMX West this week, just in time to announce a couple of new tools/features for webmasters around the world. Remember all those Birds-of-a-feather lunch chats last year?  Those tweets you sent me?  The surveys we sent out?  Well, we’ve been busy with that feedback working on tools to help you.  Today we’re announcing our organic keyword research tool and access to your webmaster tools data via an...
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I don’t mean “in your hands” as in on your smartphone, as an app, etc.  “In your hands” here means under your control.  Putting the power with the people, though I admit that an app would be super cool for this feature. Hmmm….. What we’ve covering in this video is how to control Bingbot through Webmaster Tools.  Well, less about the actual how (find that here) and a bit more about the “...
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Back in October we posted this idea and got great feedback from folks.  Today we’re posting a quick review video on the topic.  It’s 3 minutes from your day that we hope will help get you pointed on the right path to becoming a true authority and reaping the benefits.

Earlier this week, folks using their Bing Webmaster Tools would have noticed a new tool slipped into the mix.  On the “Crawl” tab, you can now find a link to the Markup Validation Tool.  This tool is a great way to understand if the added code is actually going to be readable, as intended.  While the markup code being inaccurate will not cause your page to render any differently in most cases, having the syntax incorrect...
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Whether you’ve decided to move your website to a new domain or you’re moving content within a current website, it’s important to know how to protect the trust value your current content has with the engines.  Over time, links get built, content ages and acquires trust.  You don’t want to walk away from that if you can help it.  Why start over when most of that value can be transferred to the content...
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It’s conference season again, and we’re looking forward to see folks at the shows again this year! If you’re planning to attend either the SMX West event, or the SES NY event, here are discount codes for each event. SMX West : SMX10Bing will snag you a 10% discount SES NY : 20Bing will snag you 20% off If you want to hear what we have to say, we encourage you to join us at the following sessions. SMX West – booth #406 Feb...
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As you go about working on your websites, optimizing things and managing your social media programs, it’s easy to lose track of information, or overlook something.  In this post we’ll take a look at some things you want to avoid doing.  It may also be worth taking a look through your site and your programs to make sure you’re not doing any of these things moving forward. Cloaking Cloaking is the process where you...
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