Making links work for you (SEM 101)

Links can be the lifeblood of a good website, as we discussed in Part 1 and Part 2 of Links: the good, the bad, and the ugly. But how well you manage them on your site from a site architecture perspective can be the difference between your website being starved for oxygen (aka search engine referral traffic) versus healthy and thriving. That’s why we do search engine optimization (SEO). This article is part 2 of the recent Site Architecture...
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Site architecture and SEO – file/page issues (SEM 101)

Search engine optimization (SEO) has three fundamental pillars upon which successful optimization campaigns are run. Like a three-legged stool, take one away, and the whole thing fails to work. The SEO pillars include: content (which we initially discussed in Are you content with your content?), links (which we covered in Links: the good, the bad, and the ugly, Part 1 and Part 2), and last but not least, site architecture. You can have great...
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New tools for webmasters in the Bing Toolbox

Today we’re really excited to announce the arrival of the Bing Toolbox, a new portal for all you Bing webmasters, publishers, developers, and advertisers out there. The Toolbox is an organized set of tools for the entire Bing community, plus links to our Webmaster and Developer community blogs and forums. The Toolbox provides everything you need to work with Bing in one place—as well as the site you’ll want to regularly visit...
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Create custom 404 error webpages for IIS

I guess you can’t RT useful and interesting blog articles as easily as you can tweets, so I’m writing here today to pass on the latest news from our teammates in the Bing Developer Center. They’ve just released the updated Bing API Web Page Error Toolkit. I’ll be talking about custom 404 error pages on this blog soon, but for those who want a head-start on the subject, be sure to check out the Developer Center blog post...
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Updating the Webmaster Center RSS feed provider

Another short post today. The Webmaster Center team has updated its RSS feed provider. If you use our RSS feed to keep up with the latest and greatest news from the Bing Webmaster Center team, please update your RSS feed today! Thanks! — Rick DeJarnette, Bing Webmaster Center
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Links: the good, the bad, and the ugly—Part 2 (SEM 101)

In the previous blog post, Links: the good, the bad, and the ugly—Part 1, I discussed that links are de facto endorsements of the site linked to, that the relevance of the linked to page to the one linking to it is critical for determining the value of the link, and how the quantity vs. quality argument shapes up regarding links. I also defined what is good and bad about each. So let’s pick up where I left off last time in our...
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Bing keeps the web safe with malware filter

We at Bing absolutely believe that security is one of our top priorities. We will keep investing in security, as one of our primary goals is to protect and secure our users and provide them with a safe search experience. What have we noticed in Bing? Over the last year, we have seen an increase in social engineering malware. Malware providers mostly target popular search queries on antivirus products, free software downloads, and related technical...
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Links: the good, the bad, and the ugly—Part 1 (SEM 101)

Lord Alfred Douglas once said, “All good poetry is forged slowly and patiently, link by link, with sweat and blood and tears.” He could have just as easily been talking about high-ranking websites (had he known about them — his quote pre-dates the 1920s!). The way to search engine optimization (SEO) success is neither fast nor simple (not that it has to be hard, though). But the accumulation of valuable, relevant, inbound links...
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Bing enhances support for large Sitemaps

We have another quick but important announcement today. Bing, along with the other search engines that are a part of Sitemaps.org, has announced support for the following Sitemap enhancements: 1. You can now include up to 50,000 references (either URLs or links to child Sitemaps) in your sitemap.xml index file. Until recently, Sitemap files only supported about 1,000 child references. This enhancement will be very useful to extremely large sites,...
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Bing white paper for webmasters & publishers released

Quick note on this. We have just released a new white paper titled, Bing: New Features Relevant to Webmasters. As you might imagine, it covers the key features of Bing from the perspective of webmasters and web publishers. It also delves into how Bing affects your past and future SEO activities. Be forewarned – it is a bit long (I am a veteran tech writer, after all, and I like details and images to illustrate points). I hope you find it...
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