We also know how important football is for many of many of our consumers.
Bing's UK site has everything a football fan could wish for to keep up with top-flight football. There are schedules, live scores, standings, predictions for every single game and so much more.
Want to find out more about how Bing makes these predictions? Click here.
But that's not all, sports fans!
Have you heard of the #BingFootyQuiz? This quiz feature on Bing asks you to compare your match predictions against Bing's for the upcoming top-flight fixtures. See below.
See yourself as a footy expert? Make your predictions! There's no correct answer, but answer all questions and share the quiz to Twitter with the hashtag #BingFootyQuiz and you are in the running for our monthly prize draw to win an Xbox One S FIFA 17 bundle! T&Cs apply.
That's still not all!
We also give away a number of Bing Footy bundle runner-up prizes EVERY month. With a Bing footy, digital radio and other goodies on offer, there's so much to play for.
Just see how excited these winners were to receive their prize:
Check out the football quiz now. Simply type 'football quiz' into Bing. Good luck!
Tweet us know your thoughts @UKBing!
Tweet us know your thoughts @UKBing!