What did the UK search for in 2013? Based on the aggregation of millions of search queries, we are unveiling the top search trends in the UK for 2013.
Here’s what we found:
Most Searched Person of the Year

Battle of the power women – Beyonce beats Kate Middleton to the top spot for the most-searched for woman on Bing this year
Justin Bieber is the UK’s most searched for person this year on Bing, moving up from 5th place in 2012 however women reign supreme, making up nine of the top ten. Interestingly, majority of these women are brunettes including Beyonce, Kate Middleton, Selena Gomez and Nicole Scherzinger
Kate Middleton, Justin Bieber, Rihanna and Kim Kardashian amongst the most searched for celebrities for the second year in a row

Top ten:

Rank

2013

2012

Justin Bieber

Tulisa Contostavlos

Beyonce

Kate Middleton

Cheryl Cole

Selena Gomez

Whitney Houston

Nicole Scherzinger

Justin Bieber

Rihanna

Prince Harry

Kim Kardashian

Robert Pattinson

Taylor Swift

Rihanna

Emma Watson

Kim Kardashian

Kelly Brook

Jimmy Savile

Most searched for films

Film sequels are more searched for than original films with Iron Man 3, Kick-Ass 2 and Despicable Me making up the top three most searched for films of 2013
The two most searched for films are superhero films, keeping up the trend, as Avengers was number one last year and Dark Knight Rises number six
Is Britain falling out of love with rom-coms as none appear in the Top 10 film searches of 2013?

Top ten:

Rank

2013

2012

Iron Man 3

The Avengers

Kick-Ass 2

The Hunger Games

Despicable Me 2

Prometheus

The Conjuring

Skyfall

Oblivion

Twilight Breaking Dawn II

Diana

Dark Knight Rises

Star Trek into Darkness

The Amazing Spiderman

Fast and Furious 6

Snow White & The Huntsman

The Croods

Taken 2

Man of Steel

The Dictator

Most searched for television show

British soaps have proven more popular than reality TV programmes as Coronation Street and EastEnders are more searched for than Big Brother. Coronation Street has even re-claimed the top spot moving up from the fourth spot last year whereas Big Brother has dropped from second spot to third this year
Local, British programmes are the most searched, making up nine of the top ten
A slip in searches for X Factor, from third position last year to 12th position this year implies the nation could be tiring of the talent show style TV programmes

Top 10:

Rank

2013

2012

Coronation Street

EastEnders

Eastenders

Big Brother

X Factor

Doctor Who

Game of Thrones

Coronation Street

Emmerdale

Strictly Come Dancing

Daybreak

The Only Way Is Essex

Celebrity Big Brother

This Morning

Game of Thrones

Top Gear

The Walking Dead

Most searched for sports person and team

Arsenal is in the top spot for most searched for sports teams, echoing the current Premier League table
Is red the new black? the top three most searched teams all play in red
Britain’s football obsession continued in 2013 as football teams and players make up majority of 2013 sport searches with Lionel Messi being the most searched for sports star replacing Victoria Pendelton who was the most searched for sports person of 2012. Mo Farah is also the only non-footballer to make the top five in 2013.
Gareth Bale is the most searched for British Sportsman, knocking Victoria Pendelton from her top place in 2012.

Top 10 Sportspeople:

Rank

2013

2012

Lionel Messi

Victoria Pendleton

Luis Suarez

Usain Bolt

Gareth Bale

Andy Murray

Mo Farah

Fabrice Muamba

Rio Ferdinand

Jessica Ennis

Eden Hazard

Tom Daley

Robin Van Persie

Cristia

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