Since launching Bing in 2009, we’ve had to overcome many of the classic challenges facing startups. As a service trying to disrupt a mature space – we appreciate the need to stay nimble, tenacious and creative. As a result, we have an affinity for startups and the innovations, relentless energy and tremendous support coming out of that community. To that end, we recently created the Bing Booster program as a way for us to give back...
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One of the things we noticed in looking at how customers use search is the number of times people clicked the Back button in their browser soon after clicking on a search result.  When we dug into this, we found that people who clicked on the Back button quickly often did so because they were disappointed with the page they went to.  We call this ‘destination disappointment.’  We’ve been focused on this...
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