Bing cashback 101

It’s been just over a year since we introduced cashback and a lot has happened in that time. We’ve added offers, merchants, and even changed our name to Bing cashback (although some suggested “Bing Bling”). With all the activity this year, we thought it was a good time to revisit how Bing cashback works and provide an update on how the program is going. Bing cashback is easy as 1, 2, 3: Search, Shop and Save. Within Bing...
Read More

Bringing the Ideal Result Front and Center with Best Match

A key goal for Bing is to deliver the very best search results. One of the ways Bing does this is through a new feature called “Best match”, which sets up the best result in a distinct, easily accessible space at the top of the page. You may ask yourself: Why did we bother to do this? Don’t search engines deliver the best result at the top of the page anyway? Today, while search engines do a pretty good job at finding...
Read More

Better Voice Search + Phone = Bing 411

Earlier this week we launched Bing, the new decision engine designed to help you make more informed decisions.  Today, we’re excited to share that Bing 411 (1-800-BING-411 or 1-800-246-4411), with voice search powered by Tellme, has also arrived!  More than simple local business search, Bing 411 makes it easier to get on-the-go information: driving directions, traffic reports, sports scores, stock quotes, weather reports, and even...
Read More

Smart Motion Preview and SafeSearch

One of the things we noticed in looking at how customers use search is the number of times people clicked the Back button in their browser soon after clicking on a search result.  When we dug into this, we found that people who clicked on the Back button quickly often did so because they were disappointed with the page they went to.  We call this ‘destination disappointment.’  We’ve been focused on this...
Read More

User Needs, Features and the Science behind Bing

This morning in the wee hours, we launched the Bing preview! I wanted to take this opportunity to provide some highlights and background on how Bing came to be. What got us here? Everything in Bing was driven by a focus on truly understanding searchers and their needs. When we looked at how people were using search today, we saw an opportunity to focus on three key trends:  Information overload: With the explosion of digital content on...
Read More

Bing is here!

We announced the imminent arrival of Bing last week and the excitement has been building ever since. Beginning today, www.Bing.com opens its front door worldwide. Welcome! We hope you enjoy the new experience and can’t wait to hear your feedback. Want some sample queries to try? Check out “Nordstrom,” “Fedex,” “Seattle Mariners,” “Justin Timberlake,” “fitness,” &ldquo...
Read More

A Letter to Bing

Dear Bing (the Author),   We couldn’t help sit up and take notice of your offer of services from one Bing to another.  We were moderately surprised and mildly excited. As you might have guessed, today is quite a big day for us.  Even so, we dropped everything when we saw your press release this morning.  After an emergency meeting (three people were invited, all declined), we’ve decided to take you up on your...
Read More

The sound of found: Bing!

This morning, Steve Ballmer is speaking at the D Conference where he’s unveiling our new search service — named Bing. Bing is rolling out internally to Microsoft employees worldwide today and will be available to you and your friends in the coming days. We spent lots of time listening to you, learning how you use search today and what you’re trying to accomplish with search. We found that search is no longer just a tool for...
Read More