Breaking news presents challenges and opportunities to improve

Thursday, June 25th was a big news day: details about Governor Mark Sanford’s confession on Wednesday about his liaison in Argentina continued to break, we learned of Farah Fawcett’s death, and then later TMZ broke the news of Michael Jackson’s death. By most reports, Bing did not deliver the best experience for our customers soon after TMZ posted the news on their blog. As Search Engine Journal pointed out, we had the story but...
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Bringing a Bit of Twitter to Bing

 There has been much discussion of real-time search and the premium on immediacy of data that has been created primarily by Twitter. We’ve been watching this phenomenon with great interest, and listening carefully to what consumers really want in this space. Today we’re unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a...
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Get your photo on Bing.com

  We continue to hear that one the favorite features of Bing is the rich and interactive daily image that appears on the Bing homepage. In fact, one of the questions we get asked the most is whether people can submit their own pictures. And now we can say yes! We’ve launched our first ever photo submission contest on Facebook. The theme is “summer travel,” and the winner will have his or her photo displayed on the Bing...
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Deal or no deal?

If you don’t spend all day staring at airfares and hotel rates, you might not know how much they fluctuate. The same trip can vary by hundreds of dollars from day to day. That can make it hard to know whether you’re getting a good deal or not. Luckily, you’ve got Bing Travel’s deal-finding tools to help you out. We can help you find great deals on airfare and tell you when’s the right time to buy. We can help you find...
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Bing cashback 101

It’s been just over a year since we introduced cashback and a lot has happened in that time. We’ve added offers, merchants, and even changed our name to Bing cashback (although some suggested “Bing Bling”). With all the activity this year, we thought it was a good time to revisit how Bing cashback works and provide an update on how the program is going. Bing cashback is easy as 1, 2, 3: Search, Shop and Save. Within Bing...
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Bringing the Ideal Result Front and Center with Best Match

A key goal for Bing is to deliver the very best search results. One of the ways Bing does this is through a new feature called “Best match”, which sets up the best result in a distinct, easily accessible space at the top of the page. You may ask yourself: Why did we bother to do this? Don’t search engines deliver the best result at the top of the page anyway? Today, while search engines do a pretty good job at finding...
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Better Voice Search + Phone = Bing 411

Earlier this week we launched Bing, the new decision engine designed to help you make more informed decisions.  Today, we’re excited to share that Bing 411 (1-800-BING-411 or 1-800-246-4411), with voice search powered by Tellme, has also arrived!  More than simple local business search, Bing 411 makes it easier to get on-the-go information: driving directions, traffic reports, sports scores, stock quotes, weather reports, and even...
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Smart Motion Preview and SafeSearch

One of the things we noticed in looking at how customers use search is the number of times people clicked the Back button in their browser soon after clicking on a search result.  When we dug into this, we found that people who clicked on the Back button quickly often did so because they were disappointed with the page they went to.  We call this ‘destination disappointment.’  We’ve been focused on this...
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User Needs, Features and the Science behind Bing

This morning in the wee hours, we launched the Bing preview! I wanted to take this opportunity to provide some highlights and background on how Bing came to be. What got us here? Everything in Bing was driven by a focus on truly understanding searchers and their needs. When we looked at how people were using search today, we saw an opportunity to focus on three key trends:  Information overload: With the explosion of digital content on...
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Bing is here!

We announced the imminent arrival of Bing last week and the excitement has been building ever since. Beginning today, www.Bing.com opens its front door worldwide. Welcome! We hope you enjoy the new experience and can’t wait to hear your feedback. Want some sample queries to try? Check out “Nordstrom,” “Fedex,” “Seattle Mariners,” “Justin Timberlake,” “fitness,” &ldquo...
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