Bing helps publishers expand their reach

In the era of push notifications and shared posts, publishers face constant pressure to get their content discovered and in front of as many readers as possible. To support the publishing community in a way that delivers on our users’ needs, we are launching the Bing News PubHub, a portal that enables more publishers to submit their news websites. Verified publishers—big or small, international or local—will reach Bing users with their fresh, relevant, and diverse content.

Why Bing?

With more than 20 percent of the U.S. desktop search market share (and continuously growing), Bing helps millions of users to get the most comprehensive and relevant news. In addition to the browser, Bing also gets in front of millions of Windows 10 users through Cortana and in front of Outlook users through Outlook News Connector. News is also available inside the Bing search app on both iOS and Android. When publishers submit their content through the Bing Publisher Network, they’ve just expanded their reach significantly, giving their stories and outlets even greater exposure.

Where to start?

If you are a news publisher, here’s a simple overview of what you need to do.

First, make sure that you are following the Bing Webmaster Guidelines. Second, use Bing Webmaster Tools to verify ownership of your news website.

If you have already completed these steps, you’re ready to submit your news website at Bing News PubHub for consideration.

What we look for

Bing News uses the following criteria to help evaluate the news websites:

  • Newsworthiness – Report on timely events and topics that are interesting to users. Content that doesn’t focus on reporting, such as how-to articles, job postings, advice columns, product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, is not considered newsworthy.
  • Originality - Provide unique facts or points of view. Faced with numerous sources frequently reporting similar or identical content, originality or uniqueness becomes a critical way to determine the value to a user of an individual story.
  • Authority – Identify sources, authors, and attribution of all content. News sites with authority maintain the highest level of trust and respect from our users.
  • Readability – Create content with correct grammar and spelling, and keep site design easy for users to navigate. Advertising should never interfere with the user experience.

Tell us what you think

The Bing News team is hard at work building more features that connect publishers with more readers, so stay tuned for future updates and please share your feedback or suggestions at Bing Listens.

- Bing News Team