Trick or Treat? The Bing It On Challenge Invited New York to Decide


Last week, the Bing It On Challenge descended on New York City to dole out some tricks and treats. Actress, fashion designer and new mom Kristin Cavallari teamed with us to host an event at The Spirit Halloween store where we encouraged New Yorkers to decide which search engine they preferred.


Many costume seekers were surprised to learn that in a blind comparison test people chose Bing’s web search results over Google nearly 2:1.* And, many Google lovers were shocked that they chose Bing.

Kristin also hosted and judged the Bing It On Halloween Costume Contest.   She judged the best costumes based on originality and creativity.


Want to see for yourself? Be sure to check out the video:

Bing It On!

– Karin Muskopf, Bing

*Based on a comparison of web search results pane only; excludes ads, Bing’s Snapshot and Social Search panes and Google’s Knowledge Graph. Learn more at