When it comes to conferences, March, indeed, is madness. Let’s quickly recount. March tipped off with a bang (or “bing!” if you may) with Steve Ballmer and Danny Sullivan chatted search and more at SMX West in Santa Clara. Next, we ran the ball up the court to Portland’s Searchfest, where Stefan Weitz was handsomely rewarded for delivering the keynote. Onwards to SXSWi in Austin – another city, another W based on all the wonderful people who shared their searches for a good cause and came out to our panels. And we can’t forget MIX10 in Las Vegas where we put points on the board by dishing on the heart and science that went into designing Bing. Whew!
So, where’s the next big game? It’s only fitting we close this barnburner in the Big Apple. Starting today, Bing and Microsoft Advertising will be descending on New York City to join 5,000+ passionate marketers, advertisers, and publishers at the annual industry show SES NY (March 23-25). Our presence will be highlighted by Yusuf Mehdi, SVP, Online Audience Business delivering the morning keynote on March 25 (9AM EST – WebProNews is planning a live stream)
In addition to Yusuf’s keynote, you can find Bing and Microsoft Advertising engaged with the community all across SES in a number of ways. Here’s a quick summary of where you can find us.
March 23rd (TUE)
- 10:45am – 11:45am Search: Where to Next? Stefan Weitz, Director, Bing
- 11:00am – 11:20am Simplify your Campaign Management! (in Expo Hall) Yigal Elnekave, Senior Product Manager, Microsoft Advertising
- 3:30pm – 4:30pm Q&A with the Search Engines (at Local Search Summit) Matthew Quinlan, Group Product Manager, Bing Local and Maps
March 24th (WED)
- 2:15pm – 3:30pm Paid Search Super Tools (moderator) Mel Carson, Community Manager, Microsoft Advertising
March 25th (THU)
- 9:00:am – 10:00am Keynote – The Evolution of Search: End Users Signal The Way Yusuf Mehdi, SVP, Online Business Audience
- 12:45pm – 2:00pm Business Value of Social Media Robyn Raybould, Group Manager, Microsoft Advertising; (moderator) Mel Carson, Community Manager, Microsoft Advertising
- 4:00pm – 5:15pm Advanced Keyword Research Yigal Elnekave, Senior Product Manager, Search Advertising Strategy, Microsoft Advertising
Be sure to stop by the Bing booth (#1012) to learn all the latest or just to say ‘hi’. We’re also sponsoring the Networking Cocktail Reception on the Expo Floor from 5:45-6:45pm on March 23rd.
To virtually track the conversations, follow #sesny on Twitter.
See you courtside.
Aya Zook, Product Manager, Bing
