Gets More Personal

At Build, we previewed Cortana powered by Bing which will ship with the upcoming release of Windows Phone 8.1. One of the things that makes Cortana so helpful is her ability to learn about your preferences and interests. As we talked about last week, it is the Bing platform that makes this possible, earned through years of experience doing web search.

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Starting today, we are unveiling a set of personalized cards on the Bing homepage that will help you keep track of things that matter to you. Set up your interests in Bing settings and you will start seeing personalized news, weather, flights, and stocks with more to come – all as part of the search experience.

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Let’s see how this works.

Sign in to your Microsoft account and set-up your interests to let Bing know what it should track. Then, when it’s appropriate, Bing will let you know if for example your stock changes or flight is delayed.

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The best part? As long as you’re signed in, Bing will remember your interests and notify you, as appropriate, across a range of Bing-powered Microsoft services, such as Cortana and the Bing Sports app, for example.

You can learn more and set your interests here on

– Chen Fang, Program Manager, Bing