Microsoft Bing delivers more visually immersive experiences that save you time

At Microsoft Bing we're looking for ways to give you back time so you can focus on the things that really matter. We’re also looking for ways to move thoughtfully beyond a list of links, to a world of search results that seamlessly combine information with visually rich imagery in a single beautiful view.

With that in mind, we’re excited to announce several new search experiences that quickly deliver information in a way that’s intuitive and engaging. The result is a visually rich format that allows you to quickly find what you are looking for without having to sift through large blocks of text. These new features are just the beginning as we look to evolve the search experience across all of Microsoft Bing!

Get inspired with intuitive, interactive search results

One of our goals is to deliver a search experience that moves beyond a static set of results. One way we’re doing so is to update our search result pages so that they adapt to intuitively highlight the content you’re engaging with as you go.

For instance, with people cooking from home more than ever, we’ve heard many mention that they are overwhelmed by the sheer amount of recipe options online, and frustrated by recipes hidden below long introductions and ads. To help with that, we’ve released an updated recipes experience that extracts and aggregates the most relevant recipes content and presents it in a single view on the search results page. 

This view shows recipe pictures along with high-level information like calories per serving and user reviews. If a recipe includes a how-to video, we’ll show that as part of the answer, and it will play if you hover over. Seamlessly click from one recipe to the next and see them expand inline so you don't have to bounce from page to page. The expanded view shows more information such as: an ingredient list and possible substitutions for when you don’t have everything on hand, a drop-down menu for you to scale the recipe to a certain number of servings, and nutritional information. You can see this feature for yourself with queries like “fish tacos recipes” or “easy mac and cheese recipes” to see how it can help you quickly decide on a recipe and get right to cooking.


We applied similar principles to search results for those looking to catch up on home improvement or for creative projects to do with their kids. Search for things like “DIY coffee table” and “vegetable garden ideas”, and you’ll get a rich view of results that can serve as a starting point for your inspiration. From there you can click an idea that catches your eye to visit its home site for more details, save it for later, or find other similar suggestions or ideas. 

While exploring these visual results, you might see something you like but is difficult to describe with words. That’s why we’ve also integrated visual search into the experience, so you can quickly search using an image. For example, in the “DIY coffee table” result, you may see wicker baskets that fit the table’s look and feel. With just a click, you’ll get image results of similar-looking items, and can directly click off to retailer sites to purchase a particular basket if you’re sold on it. 


We’ve also made a few updates to our carousel experiences, with intuitive hover-over experiences that can help you, for example, quickly organize your book or movie lists. To see it in action, search for things like “chef documentaries” or “space books”, and you’ll get a rich carousel of answers that showcases just the results’ high-level information to avoid crowding the page. If you decide you want to learn more about a specific result, hover over it, and Microsoft Bing will then expand the result with more detailed information. 


Quickly get informed with infographic-inspired experiences

Another part of our vision for modern search is to thoughtfully aggregate information for more detailed topics, and to design the page in such a way that you can quickly find what you’re looking for. Our goal is to provide both style AND substance.

For example, you can search for broad topics like “Kenya” or “giraffes”. Results for these move beyond a dense summary of text results and blue links, and aggregate the top text and visual results into an infographic-inspired experience. Curiosity piqued? Click off to sites that contain more detail or explore other related topics. You can see the updated experience alongside the previous experience below:


Another feature that showcases this design approach is our local answers, which can help if, for example, you’re trying to stay close to home and want to be a tourist in your own hometown. Search for things like “things to do in Seattle” or “Eiffel Tower”, and you’ll get aggregated information from a variety of sources. Instead of just a single carousel of images, or just a text summary of one aspect of what you’ve searched for, you will now see a comprehensive overview of the topic – inclusive of Bing Maps, top images, visitor reviews, and more – so in a single view you can learn more about the area and focus on whatever is of interest to you. This experience is flighting and will be fully available in the US in coming weeks. 


We’ve applied similar principles to more list-centric queries like “best rivers to visit” or “most interesting volcanoes”. Instead of getting just a text result, or information on a single answer, you get an explorable overview of relevant image-led content. 


We hope you’re as excited about these new experiences as we are! Stay tuned in the coming months for more visually immersive experiences across the web. As always, you can provide feedback by clicking the feedback button on the lower right corner of the results page.