Today we are delighted to announce the new Bing app that re-thinks search on your iPhone. We designed the app to bring together the information you need, connected to the apps you trust, to help you “find” and “do” faster and easier than ever before. It is available to download now in the Apple App Store.
Mobile search is different from search on a PC. With mobile, we want instant answers and the ability to take immediate action. We want to book it, buy it, watch it now. We want to touch more and type less. We want to search once in a single app. The new Bing app for iPhone helps you search and take action from one place so you can focus on the things that you want to find and do, rather than where and how to accomplish them. Here are a few examples.
Find it, watch it.
You love settling down for a good movie and you often use your phone to find just the right one. Today, you have to search in multiple apps to find which providers have the movie you want and figure out your best option for watching it. The new Bing iPhone app makes it more convenient to get your movie started, using deep links from across your apps.
Say you want to watch Good Will Hunting. Search once in the Bing iPhone app and your options for watching are right there—you’re just a tap away from ’play.’ Similarly, you can easily find a song—say Adele’s ‘Rumour Has It’—and listen to it through your favorite app, or watch the music video right inside the Bing app together with the lyrics.
Find it, book it.
Ready for a night out? The Bing app helps you find the perfect restaurant. Narrow down choices based on the things that are most important to you with our touch-optimized interface. Get reviews, menus, directions, make a reservation and get a ride right there from the apps you trust. And the night doesn’t need to stop there. We’ll help you find movies in nearby cinemas, and of course, you can book tickets right from the app.
The Bing team created this new mobile experience to better reflect the way iPhone users, and all mobile users, interact with and use apps. Based on our deep understanding of people, places, and things, together with the actions and apps that are deep linked with them. It is the latest way we are using our Knowledge and Action Graph to make search better on mobile.
Download the Bing app today on your iPhone. We’d love to hear what you think, through the feedback link in the app or at Bing Listens.
Richard Qian, CVP Bing UX Engineering