Bing and Sunday’s Big Game

This Sunday is shaping up to be one of the biggest match-ups in recent football memory. To get a sense for what is on people’s minds ahead of the game we delved into the Bing index to measure what you have been searching for as it relates to the two teams. The results may surprise you.

First off, we looked to see if there was any correlation between search volume for the Denver Broncos and the Seattle Seahawks based on where people live. The results came back with Seattle capturing searches in 33 states and Denver capturing the remaining 17. Though the percentages are generally evenly divided indicating that Sunday’s game is shaping up to be a great match.

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Peyton vs. Manning

As we gear up for the game, people are inevitably comparing the two quarterbacks. Let’s look at the match-up. Are you Team Manning or Team Wilson? Of the two, veteran quarterback Manning was the fan favorite capturing 72% of searches since the Division Championships. Though Seattle Seahawks fans can take heart because their namesake team received 26% more searches than the Denver Broncos.


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Richard Shermangrabbed the attention of the nation, as 81% of Bing searches for him this year occurred following his passionate post-game interview after clinching the NFC Championship against the 49ers.


Marshawn vs. knowshon

Marshawn Lynch’s love of skittles may have given him an edge, as he secured 52% of Bing searches compared to Broncos’ running back Knowshon Moreno.



The first deaf offensive player in the league, Seahawks’ fullback Derrick Coleman gained popularity following his unusual touchdown against the New Orleans Saints and the inspiring Duracell commercial that aired earlier this month with 82 percent of Bing searches occurring in the weeks leading up to the big game.


As you get ready for the big game, remember that Bing is your resource for glance-able information on the teams, players and of course the commercials.

May the best team win!

– The Bing Team

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