Propelled by his young bravado and hardcore yet charismatic execution of rhymes Pittsburgh, Pennsylvania rap artist Wiz Khalifa’s star has taken flight over the past few years. In anticipation of Sunday’s hotly anticipated 54th Grammy Awards, Bing is providing a sneak peek at our newest ad, which will premiere during the Grammy telecast on February 12th. Featuring double-Grammy nominee Wiz Khalifa, the video provides an intimate, insider look at Wiz and his creative process, while reinforcing Bing is for doing.
You’ll see the ad during E!’s “Live from the Red Carpet” Grammy pre-show, on American Idol, and extensively online including Vevo.com, which has exclusive coverage of all Grammy show performances, and Buzz Media sites. We’re also excited to work with Viggle, the new second screen application, to enable Viggle users to extend their Grammy’s experience. Beginning with the live Grammy telecast, Viggle users will be able to gain up to 100,000 extra points by interacting with a cool set of quizzes, polls, videos and other interactive features brought to life with the help of Bing. Also, make sure to follow @Bing on Twitter for the opportunity to win a $50 Live Nation® Concert Cash® Code on Sunday.
– Sean Carver, Bing