Bing is for Doing: Kevin Pearce’s Story


This weekend, Bing will be premiering a new campaign featuring winter sports athletes doing amazing things. The campaign will launch with American snowboarder, Kevin Pearce, who was on the path to the 2010 Olympics before a tragic snowboarding accident left him with a traumatic brain injury. Pearce, now an aspiring sports commentator and an advocate for both the National Down Syndrome Society and the prevention of Traumatic Brain Injuries, just returned to the slopes this month. Bing has documented his inspiring story and an advertisement featuring his story will premiere during the NFC Championship game on Sunday and air during the X Games coverage on ESPN. Kevin’s determination and drive to overcome his accident through vigorous rehabilitation and training inspires us at Bing to “do” more.

Today, we’re pleased to preview Kevin’s inspiring story and how he embodies the spirit of doing.


Just over two years from the day of the accident, Kevin is returning to Park City as part of Bing’s Speaker Series at the Sundance Film Festival. Moderated by Sal Masekala, Kevin will join Dr. Holly Ledyard, the doctor who helped him recover to tell his story and raise awareness for traumatic brain injury prevention. You can watch a live-stream of the conversation at at 1 p.m. PT on Sunday, the 22nd.

Joining Kevin in this campaign are other notable winter sports athlete: Bobby Brown – a freeskier specializing in slopestyle and big air competitions who defines the current state of tricks in skiing, Kaitlyn Farrington – one of the world’s best half-pipe snowboarders who won gold at the Winter X Games in Europe, and Gretchen Bleiler – one of the world’s top snowboarders and silver medalist at the 2006 Oylmpics in the half-pipe. Their stories will be shared on TV, online and via social media campaigns.

These videos are part of a new campaign for Bing, highlighting people doing interesting things. Bing has traditionally highlighted the decisions people make and now, with this new campaign, Bing will illustrate how decisions enable people to go beyond searching to doing. 

These videos are part of a new campaign for Bing, highlighting people doing interesting things. Because Bing is for people who do; for people like you who are always doing more and don’t have time to sit still. So whether you’re on your PC or on your phone, Bing has features designed not just to connect you to the information you are looking for, but also to help you get things done right on From making dinner reservations to sharing a link with one of your Facebook friends, it can all happen within Bing. With Bing, you simply get results you can trust that will get you quickly from searching to doing. Bing is for doing.

What do you want to do?

– Lisa Gurry, Director Bing

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