Safe Search Update

You may have read our post last week where we talked about how Smart Motion Preview and SafeSearch work together.

As we mentioned, Microsoft is never done when it comes to providing tools to help customers, whether they are large enterprises, local school districts or parents make sure they can provide a safe searching experience when using Bing.

We made two changes that we think will help.

First, potentially explicit images and video content will now be coming from a separate single domain,  This is invisible to the end customer, but allows for filtering of that content by domain which makes it much easier for customers at all levels to block this content regardless of what the SafeSearch settings might be.  This makes it much easier for filtering software to block unwanted content if SafeSearch has been turned off.

In addition, we will begin returning source url information in the query string for images and video content so that companies who already use this method of filtering will be able to catch explicit content on Bing along with everything else they are already blocking for their customers.  An example of such a query string is:  

Thank you to everyone who shared feedback with us on this matter, it helped us to quickly develop a solution and get it into production.

Mike Nichols, General Manager, Bing

Join the conversation

  1. Kimberly Saia

    Terrific news. I'm excited about the technical developments, but I think maybe even moreso am impressed with the way everything is connecting & gradually expanding. Good for you. :-)

  2. Anonymous

    of course, an adorable puppy.  :)

  3. Anonymous

    This is smart and a good move….

  4. Anonymous

    Way to go guys, I was hoping you would do the right thing here. Exposing the dark underbelly of the web is a dangerous proposition but you have done a great job of bringing things back inline in a way that others can control as they see fit.

  5. Anonymous

    I don't understand – why bother storing explicit videos at all?

  6. Anonymous

    Hi Mike, that's good news. Finally we have a way to filter adult content with out modifying URLs manually.

    But I am still amazed that your product managers come up with solutions where the end user has to manually add things to the url. This is the kind of lack of user-centricity that makes Msft web products so yucky

  7. Quality Directory

    I exceptionally love the Safe Search feature. You are making the web safer for all as we "travel" around on the Internet!

  8. Anonymous

    What a terrible search tool. Goodbye and good riddance to Bing

  9. Anonymous


    Did you ever try Bing?

    I tried the, and found Bing to be plesantly useful.

    I now use Bing more than Google, and don't regret it.

    Google is so, so — last century.

  10. tinkertim

    This is a good example of realizing and meeting due diligence. This puts very granular controls in the lap of the local network administrator, where they belong.

    It looks like Microsoft/Bing is doing a _lot_ of things correctly right out of the gate. That's why I'm using Bing and moving away from Google for most needs.

  11. xiangjinglee

    good news ,bad news?O(∩_∩)O哈哈~

  12. Anonymous

    Bing is better than Live Search. Thanks for the great stuff.

  13. Anonymous

    Bing is a great search engine. Though people claim that there are no extra functionalities, I found the multimedia search to be super cool. The images are awesome and videos are not bias towards just youtube, which is the case in Google. It is a sweet search engine :). Nice work MSFT !! Keep going…

  14. Anonymous

    The concept is something, I've wanted from other websites for a long time.  I block Images and movies in public school.  Movies are blocked for 2 reasons (bandwidth hog being the other).  Bing is different but not that much better.  You put in a 'nasty 12 year old type' search and though you may not get the movie or the pix, you still get the title of the picture or movie (which is descriptive itself) and the location it was found (URL). Write that down kid, so you can find it directly on your mom's home computer.  I still don't like their approach. Bing stays blocked.

  15. Anonymous

    This Bling-ing thing is taking over my computor! But the more I work with it the better I feel about this Bling-ing thing!!!Everything in one's quite cool!

  16. Anonymous

    More yank religious BS!!!!!!!!!!!!!!!!!!

  17. ccssmikael

    when i have tried in US settings, i still have to turn off the safe search.

  18. linkbuilding

    wow great info over here.

  19. jackin

    Bing is really doing good. Keep it up!

  20. Anonymous

    Microsoft today heeded the lessons of technological history, taking the popular "preview porn videos in the search engine" feature and turning its Bob Hope search engine into a porn finder at the address

    "It worked for VHS over Beta, porn sites were leading innovators in online payments. It's a natural synergy," said Steve Ballmer, looking somewhat sweaty and flushed.

    Porn sites are some of the keenest users of Microsoft technologies, using the undocumented interfaces in Internet Explorer to install helpful toolbars and bulk email tools on users' systems. "It's all about tools. Developers, developers, developers, developers!"

    Windows 7 final will include a "boot straight into porn" mode. "We found that was what users really wanted in an operating system." It will include the Storm, Conficker and FBI botnets as standard. "If you can't beat 'em, join 'em."

    Mr Ballmer promised that Microsoft will, as always, deliver. "Unlike porn sites, we don't just tease — we really will f— you. Totally."

  21. Anonymous

    Hi great news makes my life easier.  When is it going to be turned on and the explicit content removed from standard search?  Also is it possible to load up search parameters in standard search and access explicit material?

  22. Anonymous

    Blocking…porn still shows up…Bing still blocked

    Move along…there is nothing here to see

  23. Anonymous

    Just NOT good enough.  

    Look, do a search for "Asian Babe" or "Readhead babe" on Bing, even with the SafeSearch set to strict, it is returning Video's with the F-word in the Title (why isn't that caught by SafeSearch), and full frontal videos from YouTube.

    The probably is probably not solvable unless Video sites require that Video's be tagged/rated appropriately on upload.  But really, why are we returning videos with explicit language in the title of the video when SafeSearch is on Strict.

  24. Anonymous

    Bing Need to improve its safe search. But anybody think about its anti marketing stratigy to attaract users.

  25. cnicholson

    Is this currently implimented?  I have blocked and I can still watch porn video's at my elementary school.

    If this works, then I will block all search engines except yours at every school my company manages, if not then I will be blocking bing.


  26. Anonymous

    Is there a way to utilize this the other way, eg. Filter out the non-explicit stuff and only get the explicit?? I don't want to waste my time looking at "safe" pictures when I'm searching for porn.

  27. Anonymous

    Shouldn't you use a fake URL in the example above? "" is a real site.

  28. Anonymous

    The real purpose of this is to be able to block this domain so people can't find boobies at work.

    Though most people fail to realize that google has had a content moderation feature for years.

    pure ignorance.

  29. Anonymous

    This sounds very promising. Hopefully minors would not be able to access explicit content on bing as easily when the right precautions like parental controls are taken.

    Good Job,

  30. Scotdizzle

    Poor puppy is explicit…

  31. Anonymous

    Why is Bing so different in the US.

    In the Netherlands we still seem to have the old Live search engine. And let's face it that was terrible.

    In the Netherlands we do not see sport stats of any dutch of even an European football team (only the no 1 sport in the world) nor do we have the same info on travel, traffic, local searches and shopping that the US version of Bing does.

    Where in the US Bing might look pretty good, outside of the US, Bing is still very crappy and every day its new 'fresh' reputation is being destroyed as people come into contact with the crappy old Live search junk.

  32. Anonymous

    So, what is the IP address?? I tried to ping the site and came up with this one, is this the correct one? I have tried this with our tippingpoint however, it is still letting the images through…and ideas?

  33. Anonymous

    This is not a domain! is a server on a domain

    Can't Microsoft do anything right ?

  34. Anonymous

    Wake up Google, Yahoo and Co.  If you’re not quick you’ll be left way, way behind!

  35. Anonymous

    I searched for "world costlier car" however result was not appropiate. Are keywords are ORed.?

  36. Anonymous

    I searched for "world costlier car" however result was not appropiate. Are keywords are ORed.?

  37. Anonymous

    When is the explicit domain going to start?  Today is June 22 and I still get porn in the regular domain.

  38. Anonymous


  39. mjahandadkhan

    Online Radio, 24/7 Indian, Pakistani ,Islamic and English Internet Radio and Online News Radio … Bhangra FM, Internet, Indian Music, 64 Kbps | WinMedia.

  40. Anonymous

    wow, really a great feature of bing! ^^ I'm a fan of it 😉

  41. PINOYguy12

    it keeps people out of trouble on sites that have secrets

  42. PINOYguy12

    it keeps people out of trouble on sites that have secrets

  43. pelindemir

    Yep, I believe so, Bing is cool!

  44. Anonymous

    That's great news for our future children.

Comments are closed.