Link building for smart webmasters (no dummies here) (SEM 101)

In past SEM 101 articles, we’ve talked about the importance of inbound links to successful ranking (see “Links: the Good, the Bad, and the Ugly” – Part 1 and Part 2). We’ve already discussed many issues surrounding them, but we haven’t done a dedicated post on how to be successful at link building from a search engine’s perspective. Let’s finally address that omission here and now.

What is the point of building links?

Your website is your self-representation on the Web. It’s a major asset to your business, often simultaneously serving as your online business card, an introductory company brochure, detailed sales literature, supporting documentation, and a point of sales distribution point for your products and/or services. It’s also your place to demonstrate your expertise in your specialized field of interest. If your website offers something of worth, valuable to web users interested in that topic, then it behooves you to let the world know about it. Consider the effort your contribution to the betterment of humanity (or at least a chance to make a few conversions!).

Link building is a very important form of self-promotion on the Web. You contact webmasters of other, related websites and let them know your site exists. If the value that you have worked so hard to instill in your site is evident to them, they will assist their own customers by linking back to your site. That, my friend, is the essence of link building.

Think of link building as your chance to build your reputation on the Web. As your website is likely one of your business’ most valuable assets, consider link building to be a primary business-building exercise. Just don’t make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution. You need to continually invest in link building efforts with creativity and time. Good things come to those who wait (and work smartly!).

Bing’s policy on link building

Bing’s position on link building is straightforward – we are less concerned about the link building techniques used than we are about the intentions behind the effort. That said, techniques used are often quite revealing of intent. Allow me to explain.

Bing (as well as other search engines) places an extremely high priority on helping searchers find relevant and useful content through search. This is why we regularly say that search engine optimization (SEO) techniques oriented toward helping users are ultimately more effective than doing SEO specifically for search engine crawlers (aka bots).

The webmasters who create end user value within their websites, based on the needs of people, are the ones who will see their page rank improve. So where does that value come from? Content. Good, original, text-based content.

How do I get valuable inbound links?

Make no mistake: getting legitimate and highly valuable, inbound links is not a couch-potato task. It’s hard work. If it were easy to do, everyone would do it and everyone would have the same results – mediocrity. But this is not to say that it is impossibly hard or that successful results are unattainable. Persistence and diligence are extremely important, but so is having something of value, content-wise, to earn those inbound links to your site.

We’ve said it before, and you’ll hear it said again: content is king. Providing high-quality content on your pages is the single most important thing you can do to attract inbound links. If your content is unique and useful to people, your site will naturally attract visitors and, as a result, automatically get good links to your site. By focusing on great content, over time, your site will naturally acquire those coveted inbound links.

But are all inbound links created equal? Not at all. Your goal should be to focus on getting inbound links from relevant, high-quality sites that are authorities in your field.

Site relevance

Relevance is important to end users. If you run a site dedicated to model trains, getting an inbound link from an illicit pharmaceutical goods site is orthogonal to the interests of your customers. Unless the outbound linking page from such a site makes a relevant case for linking to you, this type of unrelated link is of minimal value (and if the intention is determined to be manipulative, may even lead to penalties against your site). Why? Because so many sites today are set up solely to serve as link exchanges, where they have no specific theme to their site (other than seemingly random – and usually paid for – outbound links). As these sites do nothing to advance the cause of the web user looking to find useful information, search engines regard them as junk for end users, and thus as junk links to their linked-to sites.

You see, search engines know everything about the sites linking to your site. We crawl them just as we crawl your site. We see the content they possess and the content you possess. If there is a clear disconnect, the value of that inbound link is significantly diminished, if not completely disregarded.

Authority sites

So what links are valuable? That’s pretty easy, isn’t it? If relevance is important, the most highly regarded, relevant sites are best of all. Sites that possess great content, that have a history in their space, that have earned tons of relevant, inbound links – basically, the sites who are authorities in their field – are considered authoritative sites. And as authorities, the outbound links they choose to make carry that much more value (you don’t get to be an authority in your field by randomly linking out to irrelevant, junk sites). Good SEO practices, a steady history, great content, and other, authoritative inbound links beget authority status. The more relevant, authoritative inbound links you earn for your website, the more of an authority your site becomes in the eyes of search engines. These are the natural results of solid content and smart link building.

Going unnatural

So what does it mean to go unnatural? It means you’re trying to fake out the search engines, to try to earn a higher ranking that the quality of your site’s content dictates as natural through manipulation of search engine ranking algorithms. This chicanery can range from relatively benign but useless efforts to overly aggressive promotion to outright fraud. And as the major search engine bots are continually crawling the entire Web, we see what is being done, the relationships between linked sites, the changes to links over time, which sites link to one another, and so much more, we account for these cunning behaviors in our indexing values applied to those pages.

Examples of potentially conspiratorial hocus-pocus that might be perceived as unnatural and warrant a closer review by search engine staff include but are not limited to:

  • The number of inbound links suddenly increases by orders of magnitude in a short period of time
  • Many inbound links coming from irrelevant blog comments and/or from unrelated sites
  • Using hidden links in your pages
  • Receiving inbound links from paid link farms, link exchanges, or known “bad neighborhoods” on the Web
  • Linking out to known web spam sites

When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction. If the spam rating is high, a site can be penalized with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index.

Using the Webmaster Center Backlinks tool

Are you curious to see who is linking to your site and how authoritative Bing considers each site to be? Check out the Bing Webmaster Center tools, specifically the Backlinks tool. (If you haven’t yet registered your websites with Webmaster Center, go to About the Bing Webmaster Center tools to learn more.) Once logged in, click the site you wish to review from the Site List page (a webmaster can register multiple sites on one account), then click the Backlinks tool tab. The Page score field associated with each linked page indicates a relative value for that page.

So what can I do to get good, legitimate inbound links?

OK, so you have great content. You built it, and now they will come, right? Well, if you have the patience of Vladimir and Estragon, sure. But sometimes you want to nudge the world a little bit. You want to speed up that process, all the while remaining legitimate in your efforts. You want to actively participate in link building!

I described link building earlier as hard work. But perhaps smart work is a better description. Check out a few of these smart ideas and determine how they apply to your site, your customers, and your industry’s niche. Note that all of these ideas are predicated on the assumption that you’ve already created useful, original, expert content that users will want to read and webmasters of relevant sites will want to link to. That done, let’s spread the news! Here’s how:

  • Develop your site as a business brand and be consistent about that branding in your content
  • Identify relevant industry experts, product reviewers, bloggers, and media people and let them know about your site and its content
  • Write and publish concise, informative press releases online as developments warrant
  • Publish expert articles to online article directories
  • Participate in relevant blogs and forums and refer back to your site’s content when applicable (Note that some blogs and forums add the rel=”nofollow” attribute to links created in user-generated content (UGC). While creating links to your content in these locations won’t automatically create backlinks for search engines, readers who click through and like what they find may create outbound links to your site, and those are good.)
  • Use social media sites such as Twitter, Facebook, and LinkedIn to connect to industry influencers to establish contacts, some of whom may connect back to you (be sure you have your profiles set up with links back to your website first)
  • Create an online newsletter on your site with e-mail subscription notifications
  • Launch a blog or interactive user forum on your site*
  • Join and participate in relevant industry associations and especially in their online forums
  • Ultimately, strive to become a trusted expert voice for your industry and let people know that your website contains your published wit and wisdom
  • For more link building ideas, check out these additional link building tips.

* Note that if you do go this route, please keep site security issues in mind. You’ll want to keep a close eye on all UGC, being watchful for possible code injection and malformed links (filter for it if you can). Consider disallowing UGC from unregistered users. Be sure to keep up with web server and application software updates, use applicable security software, require strong passwords, etc. For more information on securing your web server, check out our recent series of security blog articles, “The Merciless Malignancy of Malware,” especially Part 3 and Part 4.

When you do develop these new ideas, be consistent in your work. Nothing can kill momentum like over-commitment early on and under-delivery later on. Assess what you can realistically do on an on-going basis, commit to it as part of building your business, and do it consistently and with high quality. You want to develop both an online library of worthwhile content and a reputation for the regular delivery of new material. That is what draws initial visitors and keeps them coming back.

If you have any questions, comments, or suggestions, feel free to post them in our SEM forum. See you again soon…

– Rick DeJarnette, Bing Webmaster Center

Join the conversation

121 comments
  1. Anonymous

    thank you for information

  2. Arts Promoter

    While all this is true and good, it is unfortunate that links still matter at all. The practice is dysfunctional to the interests of web users in several ways:

    1. It encourages link spam in forums. I used to run a forum and abandoned it because link spam was the main reason people join forums.

    2. It encourages link spam in "social" networks. It is very easy to chain syndication of link-rich content from website> rss> feedburner> blog> twitterfeed> twitter/facebook/linkedin etc. to spew links all over the web…even if no-one reads any of 'em.

    3. It doesn't reflect human interest in the content. Anyone can hire a service in the third world to whack their site into hundreds of directory sites for a dime a pop.

    4. The Open Directory and Widipedia are corrupt. If you want rank, these are the best places for a link…but their editorial practices are highly suspect because they are subject to personal bias without any real recourse.

    So we are all busy "promoting" websites, wasting our time on links instead of content and cluttering up the web with garbage at the same time. What a shame.

    If only some search engine leader would rank sites on original content instead

  3. alexuss777

    Art Promoter: I agree with you, but the backlinks is an important part in organic SERPs, Search Engine can not rank every page with unique content #1 ;-)

    Webmaster Central Team: Thanks for the information.

    Alex. Webmaster and SEO http://www.gamblingin.co.uk

  4. dericknwq

    It is always good to hear from the search engine masters themselves on their link policy and what's not. Great to see Bing stepping up to keep webmasters better informed about optimising for the search engines!

  5. articles-heaven

    Nice information, thanks.

  6. Alsace Web Agency

    "you'll hear it said again: content is king"

    and linking is queen? :)

  7. Usman Latif

    Its good to hear the official stance on SEO for Bing. We were really expecting something similar so that we can optimize our websites for Bing before the Bingoo deals gets finalized.

    Thanks for the article.

    Usman Latif

    AllTechWired: http://alltechwired.com

  8. adrian.bold

    Thanks for sharing this informative and open post with the webmaster community.

  9. Usman Latif

    There's nothing extraordinary that any savvy marketer would not know.

    I think, its kid of confirmation that marketers doing the things as explained above are on right track.

    Well, thanks for the article. I've always enjoyed your SEM-101 articles.

    Austin Strickland

    LiveAdmins LLC

    http://www.liveadmins.com/

  10. holly_schulz

    Bing… This is very informative, and I was enjoying this until reaching the part about Bing Webmaster Tools..! There is a huge list of webmasters having frustrations with their sites not being indexed or crawled.

    After following numerous suggestions for two different sites (sitemaps, good quality content, good backlinking, ETC), Bing Webmaster tools has yet to show me its full potential since it won't even re-crawl or index my site (http://www.swiftpoolsupplies.com)

  11. debraleitl

    If one of your small business web site goals is to receive long-term, quality search engine traffic, SEO is one of the best strategies.

    TNS, Inc.

    blog.turbonetsolutions.com

  12. goalgetit

    Hi, Thanks for sharing valuable information. This article serve as vital signs in SEO.

    When I tried to share it to Digg, it was declined saying, "Url you are going to share is too long". I think you will try it yourself and address the problem. Thanks

  13. puzzler

    The term "trust rank" is quite common now for people who do serious link building. It goes beyond the popular PR from another search engine and I think BING would do good to indicate that kind of rank somewhere! People got nuts about the G toolbar and it is time for bing to get them away from it :-)

  14. song2

    Very informative article :-)

    What do you mean with "Publish expert articles to online article directories". Can you give an example of such an article directory?

  15. Radu R

    Found the article very interesting and well written.

    When you do not have the money to invest in a third party company to build your Site around the SEO, but you are following their advices and tips, on the long run is working.

    In my opinion all makes sense – if I’m running a racing site why I would I link (or vice versa) with a computer oriented site. Honesty is above everything!

    Thanks for posting.

    Radu http://www.myRacingImages.com

  16. etard.webcam

    thanks for the info

  17. supergau

    I have a question,why I supmited my website to bing,it always say:"it not a valid address".I use"www.myhome400.com" or not www,or add http.But always get the same wrong mark.why?

    My web: http://www.myhome400.com/

  18. edward.pinskiy

    Great Article. Something all webmasters should keep in mind.

    ———————–

    http://www.shadesland.com

  19. bolala

    At least this is a very good information for those who are starting out on SEO. If properly followed, one should be fine on most SERP.

    Nice post :)

  20. Khurram

    I am new here and this is my first message. I am Khurram and i am trying to learn SEO. any one can teach me?

    Please!!!!!!!!!!!

  21. isomer21

    Always good to see SEO related articles and link building tips.  Very much hard work but even harder to convince customers who are bomarded with messages that you can have your site at the top of search engines in 24 hrs.  They seem to think there is no effort involved at all and that is often difficult to communicate.

  22. patrickgordon937

    Thanks for the clear guidelines on this.

  23. prudent

    Good info, thx for posting

  24. chippyd

    Backlinking is a lazy and inaccurate method of assessing a websites importance.  It's about time search engines moved on from the method.  For example, let's imagine I have just released the most amazing source of free information on the web concerning "metals".  Nobody would know about it because search engines will not "rank" it … because it has no backlinks.  A self-fulfilling prophecy if ever there was one.

    So, in order to get the backlinks I have to either PPC or direct market.  Obviously this defeats the point of the search engine … to reach people who are trying to find inforation about "metals".

    Do you think you guys will ever solve this one?  Well why would you when PPC is involved?

  25. Rhyno

    Some of the "unnatural" criteria are unfair, which further demonstrates how over-emphasized links are with Bing compared to their true worth.  For example, suddenly having a large number of new links can penalize you.  So what if you are suddenly the new buzz in town and very relevant – that means you are less valuable to Bing?  And what about being listed in "bad neighborhoods"?  A good strategy would be for me to list my competitors in those bad neighborhoods to get them penalized and possibly permanently de-indexed.  That is easier to manipulate with Bing than trying to promote your own business!

    Bing has emphasized links so much, that even though our server is giving http 301/302 redirects for old URLs and has canonical info on the new pages, the old links are still showing in SERPs because of blogs from 2003 that never got updated.  This is nearly two years after re-launching the site and implementing these changes.  Google has it down, but Bing still doesn't get it.

  26. prudent

    So much spammimg on this page, I hope it would be deleted

  27. rami

    Thank you

  28. zagazig

    There's nothing extraordinary that any savvy marketer would not know.

    I think, its kid of confirmation that marketers doing the things as explained above are on right track.

    Well, thanks for the article. I've always enjoyed your SEM-101 articles.

    Austin Strickland

    LiveAdmins LLC

    http://www.zagazig.net

  29. asadn01

    How can one get quality incoming links from sites like wikipedia, newspapers and uninversities for home decoration site like http://www.wensdecor.com

    Thank,

  30. Branchenbuch

    Thanks for the comprehensive information!

  31. jorgemv

    This article is, at once, comprehensive, authoritative, an excellent SEO guide…and scary!

    As a novice trying to figure out how to use backlinks in order to advance my site's branding (translation: trying to get some free traffic), I find it disturbing that it could require so much work and time to accomplish my goal.

    Still, as they say, nothing worthwhile ever comes easy, so now, with the pointers revealed herein, and fierce determination, I trudge onward…

    Jorge M. Vega, Webmaster:

    http://www.grocerycerts.com

  32. kvmurugan

    Nice article – very well written. I think bottom line is quality content in the website relevant to the users.

    - Team

    http://www.productdesignfunda.com

  33. icycool311

    amazing post, only heard abt link building in forums and stuff but seen it on a official link building blog

  34. Ankit Raghav SEO

    Hello Dear I have Website Design blog i want to promote this blog kindly help me give me some additional tips

    http://www.ankitraghav.blogspot.com

  35. mcw1225

    Very useful, howerver it is important not to overlook the importance of other factors such as content. Content and fresh content at that, is what keeps people coming back once they find your site.

    Cheers

    http://www.digitalshowering.co.uk

  36. seo.baba

    What the precaution for a seo expert in optimizing a website.

  37. Game Uber

    Thank You for sharing! Lots of link building to do as Bing, Google and Yahoo give different search results based on keywords.

    Alistair

    http://www.gameuber.com

  38. vepzone

    Hola es un echo que el uso de enlaces recíprocos con otros sitios web con relevancia a tu sitio serán de gran importancia para el posicionamiento de nuestro blog o sitio web.

  39. nigelbiggs2007

    Thanks for sharing this informative and open post. It is always good to hear from the search engine masters themselves

  40. wolve70

    Some good advice in this post, I never considered that a sudden surge in links would be considered bad. I had thought things like that were common, what with things going "viral"

    Kirk Emenicker

    Visionhints Blogmaster

    http://www.visionhints.info/wordpress

  41. duyonggan

    That may be truth

    zhidao1.com

  42. Altamiraweb

    thnx for info

  43. Kareena

    Thanks for the wonderful information

  44. zeesilent

    Thanks for nice Sharing

  45. SEO Doctor

    Wow there some hard core link drops here…

  46. charlestraffictips

    HELP ME!!!!

    I have a web site that I have created through MS Publisher 2003 and I can't seem to get Bing to find it for an Authorization that it is my site. I have copied the Meta Tag the entire thing and add it in where you would place your keywords in publisher. This is where I had placed it for Google & Yahoo and they found it right away. Does someone know what I'm doing wrong?

    Thanks

  47. datawright

    Nicely explained. There's a whole loads of mystique built up around the way search engines work. Appreciate your openness and candour.

    Jim Symonds

    http://www.datawright.com

  48. red_mosquito58

    Thanks for the information

  49. rickdej

    charlestraffictips,

     

    Please report this issue to the Bing Webmaster Center forum in the Webmaster Tools & Feature Requests area. Brett, our forums administrator, can look into this matter for you. Please give Brett as much detailed information as possible in your post, including the URL to your site. Thanks for writing!

     

    Rick DeJarnette

    Bing Webmaster Center team

  50. robertpatrick13

    Hi Rick,

    I think what you have discussed is very relevant about link building, yes it will take time for one to get linked with the niche site and also one who does work smart but not hard is what is required.

  51. fabriciosahdo

    yes fabricio I told you about bing tools.

    oh, keep looking http://www.mixd.com.br about creating websites :)

  52. edmondc

    To charlestraffictips

    Hi Charles,

    1. Check that you copied the whole authorisation metatag, in particular that your closing tag is "/>" and not just ">" (in my case removing the forward slash results in site not authenticating in Bing, while neither Google or Yahoo are 'sensitive' to removing the forward slash before the '>');

    2. You mentioned that you added the Bing auth metatag after all the others: check that is all there; I haven't used MS Publisher, but in some SW there is limited place available for adding metatags, and if you exceed the available space, your last metatag will be truncated; so after saving, you need to check that the last one added is all there.

    Regards,

    Edmond

    Taximise Pty Ltd

    http://www.taximise.com.au

  53. chrisbaird

    This is a great article. I have been struggling for months to try and increase backlinks, and can agree that it is very hard work. In the mobile phone sector, it's particularly difficult as there are so many mobile phone retailers doing the same thing, all competing for a higher page rank. This article has really helped me maintain focus so thanks.

    My Telecoms Mobile Phone Blog

    http://www.mytelecoms.net/

  54. andy.haigh

    Thanks for the info.

  55. covermacc

    Think I have to agree with Art Promoter on this one.

    We have some very informative pages set up separately to our quote pages. People have often commented on how helpful they are when they've been searching for info, but those pages still don't seem to help half as much as a dedicated link building campaign.

  56. m0rad

    thank you for information

  57. Inkatechnology

    great post thanks

  58. seslichatailesi

    I think what you have discussed is very relevant about link building, yes it will take time for one to get linked with the niche site and also one who does work smart but not hard is what is required.

  59. dhiraj kumar

    "Content is king" so focus on content based linking.

  60. thelostagency

    So how is Bing dealing with the spam-domains-that-are-filled-with-keywords.com that seem to show so highly in the results? If it is meant to be a level playing field there needs to be more action done to easily flag and remove the splogs and over the top power assigned keyword domains that are not legitimate websites…

  61. rickdej

    David,

     

    The spam team is always working behind the scenes to improve detection to block indexing and remove any spam sites that do get into the index. If you have any information about such sites that you can share with us, that would be great.

     

    To report web spam sites, we recommend that you go to the Bing Support web form to file the complaint. In the Problem list, select Content Removal Request. In the resulting list box, select Other. In the comments text box, include specific and detailed information in your report. Complete the rest of the form and then click Submit.

     

    A member of the Bing web spam team will review the report and investigate the matter. If the report is accurate, appropriate action will be taken. Note that if the report is malicious and false, no action will be taken against the accused site.

     

    Thanks for writing!

     

    Rick DeJarnette

    Bing Webmaster Center team

  62. novintabligh

    Thank you for all these high quality information on links.

  63. royal

    Fabulous sharing!

    I admire the information which you discussed here which will be beneficial to me for build links. We have an site so your sharing information will be useful to me.

    Thanks for valuable sharing!

  64. martinquo

    Well a perfect guide in how to do link building and major don't dos

  65. renewantivirus

    Very informative. Now i understand all my work are quite useless at some point because i have less quality backlinks

  66. cemsarak

    I've ranked sites with little content to the front of SERP with a lot of backlinks. If you have good quality content though your backlinks should be easier to obtain through natural ways.

     

  67. jianlong_lin

    Thanks! Very good crticles and it will definitely help webmaster for SEO.

  68. Golu

    That good reading from Bing.

    Relevancy of link and content is all that matter.

  69. FlagPinRealty

    i thought i had found the BACKLINKS tool some time ago but now i can't find it. any suggestions?

  70. chs103

    Very interesting comments and Art promoters are very true. Back links play to big a part in the web and degrade it so much, it should be about content.

    None of the big sites want to link out as they are making money from their position so do not want others to take over.

    Some sites stay at the top of the ratings for months and even years without change, yet others who are better die away as their owners get fed up of waiting and leave us. Time for a rethink on BACK LINKS b4 they kill the web.

    Today I looked at one of my competitor’s web sites, 1975 inbound links Page Rank of 4.

    I know his business so well and he has nothing like those connections Enough Said I think except Mr Larry Page has a lot to answer for by inventing Page RanK. How much did the University get paid for that?

    Time to move On>>>>

    Chris

  71. ScorpionAgency

    Ok, now this has got to be one of the best backlink related articles I've read in a long time. Very informative and definitely helps draw the big picture out so even the novice can understand how it all really works behind the scenes.:-)

  72. ImagineOut

    I tried to use the tool to see what sites are backlinking to mine and it does not show.

  73. sudip_cal

    Great info there bob, but as Art Promoter has mentioned most of these SEM and SEO practices are just a load of crap and in the end money is the king and definitely not your unique content.

    Come visit my site : http://www.todleho.com

  74. rahulbatra188

    This is really an awesome post and especially the way of finding the blogs are amazing. Thanks for giving so much information.

  75. instantservices

    great post, really helpful

  76. Anonymous

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    Kamla Hotels plans on launching Studio Inn & Suites, American Inn, Rodeway Inn Ontario, and Red Roof Inn Ontario Airport website soon as well. Each hotel offers quality guestrooms and amenities, and is ideally situated near desired attractions and destinations for both leisure and business travel.

    Kamla Hotels will benefit immensely from the new portal website through extensive online bookings, incremental revenues, lucrative family and business travel and group leads. Kamla Hotels strategically designed the portolainnbp.com website to be user-friendly, booker-friendly, customer interactive-friendly, and search-engine friendly.

    Other Kamla Hotels website assets:

       * Award-winning design with a modern, California-inspired look and feel and widescreen layout

       * Vivid visual content: Flash animations and vibrant photos in the photo gallery

       * Intuitive tiered navigation

       * Mobile Ready page for Smartphones

       * Travel guide to area attractions and sites in Southern California

       * Thoroughly optimized content for top placement in the search engines

       * Comprehensive online reservations functionality

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    Let us know what you think of the new Portola Inn site!

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  77. silencl

    Thanks for a great article,

    Lot's of helpful ideas for building off page content :)

    http://www.dakine-shop.cz

  78. gpoau

    Thanks Bing. As a newcomer and DIY  'SEOer' for my business it's very important for me to get more knowledge, and this article has given me more of an insight into  SEO.

    Cheers, Dave

  79. silencl

    Art Promoter:  … yes, it's a great idea "to just rank on original, unique content"  ….

    But at the same time it scares me to hell, that if the content was main ranking factor, thousands of same copied pages would emerge and accuse one another of the duplicity. Because "WE" all love to share others ideas so much. Especially on "OUR" own websites without link or reference to the original.

    " Original street / skate / sport wear http://www.skatesport.eu  – skateshop sk "

  80. Rapunzel

    Great Information, however, in the real business world we are not blessed with a great abundance of patience and Off-Page "shortcuts" can then become rather tempting.

    A friend of mine, his native language not being English BTW, hires on college students to leave intelligent and relevant comments on high PR sites. Their content (theme) must be relevant to the keywords of the domain linked to, in order for the contextual links to naturally blend into the content of the post.  

    He had tried out a few students before he was able to find a perfect fit and pays a whopping $8 per Comment with a contextual link. 5 domains with no more than 10 dofollow/nofollow (ratio 70/30) backlinks per moth adds up to $400 a moth for the college student. Not too shabby for about 20-25 hours work.

    Well, I'm contemplating using this method for my new project<a target="_blank" href="http://www.marketingresourcesandtools.com">"Marketing Resources And Tools"</a>  I need all the help I can get… ;)

  81. frankthetank

    Im an trying optimise my site in order to direct more traffic, Personally I don't want to pay silly prices as most agencie's quote around 700-900 per month.

    Clearly this can add up when you also factor in that we are intending on using Adwords on launch, Ive submitted 10's K's of back links and they seem to be working for some of the terms.

    Any further advice for a beginner would be greatly appreciated.

    Kind Regards

    http://www.bathhub.co.uk

  82. ITV NewsIndia

    thnks for this infformative post keep posting..

  83. matrixfan

    that is one of the bets write ups on this topic of seo, very informative and content is king, which is very true, if more people realised that the internet would be a happier place, you first need good content to link to it is that simple.

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