Announcing the Bing Mobile Friendliness Test Tool

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Image of an example of a mobile-friendly page verdict

Earlier this year, we shared our approach to mobile-friendly search and ranking and talked about our plans for Webmaster tool additions that will aid site owners in their efforts to create mobile-friendly sites.  Today, I am happy to introduce you to Charu Puhazholi from the Webmaster Team and Shyam Jayasankar from the Mobile Ranking Team. In today’s post, Charu and Shyam will be talking about the availability of the Bing…
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Link Explorer Being Retired in Webmaster Tools

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Saying Goodbye to Link Explorer Saying goodbye is never easy, but the time has come to do just that with a member of the Bing Webmaster Tools family: starting October 1st, 2015 we are shutting down Link Explorer. Why say goodbye? Link Explorer has been part of Webmaster Tools since the June 2012 release (called “Phoenix”) and provided an easy way to see a sample of links pointing to a given site…
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Reach Millions of Shoppers with Bing Image Data Feeds

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In our April Webmaster post, we showed marking up your data increases exposure of your content to over 100M users of Bing and its partners.  Today, we are excited to deepen our relationship with webmasters and site owners by accepting image data feeds of your site content. Data feeds are the best way to influence how your content is presented in search results. For example, providing item purchase data enables…
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Bing Moving to Encrypt Search Traffic by Default

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At Microsoft, we’re committed to helping users keep their data safe and secure. That’s why we support the industry’s move to use of TLS protocols as part of our effort to expand encryption across our networks and services. Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic…
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Make Apps Stand Out in Search with App Linking

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Connecting web and app

You’ve focused your energy on optimizing your website to get traffic from search engines. You’ve done this with a great site structure and architecture, superb crawlability, and — of course — top notch content. More recently, you’ve been working mad hours to ensure your site shines on mobile. Perhaps you’re already mobile-friendly and are seeing the mobile-friendly label for your site in the search results. But now your company is…
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Our approach to mobile-friendly search

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Mobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing. In this update, we share details on our mobile friendliness roadmap, insights from…
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Being a Part of the Bing Image Search Ecosystem

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Billions of images are discovered by Bing searchers every month.  Through Bing.com and our search partnerships with companies like Apple, Amazon and Yahoo, customers are performing more image searches to satisfy a growing range of needs.  We understand that our users have a huge interest in learning more about images and connecting with the source site to complete tasks. We want to build a deeper relationship with webmasters to drive engaged customers to…
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Track Certificates to Help Users Stay Safe

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Today, I am delighted to announce an exciting new feature in Bing Webmaster Tools pertaining to security. Track Certificates (Preview) — which was built in collaboration with Microsoft OSG Enterprise Security (see their post here) — allows you to track and review certificates that were requested by browsers visiting your site right from within Bing Webmaster Tools. What’s more, Track Certificate not only shows you the certificates we encountered, you can also directly report certificates…
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Understanding and Testing: Implicit Local Queries

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For this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…
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Recommended Reading: The Role of Content Quality in Bing Ranking

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Example of a problematic page

You’ve heard us talk about quality quite a bit on this blog and we can all agree that creating quality content is the only sustainable strategy in attracting and retaining visitors. Naturally, as a search engine we always aim to connect our searchers with the best content out there, so content quality plays an important part in our algorithms.  Which brings me to the “recommended reading” part: My colleague Michael Basilyan from the Bing…
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