How Does Bing Choose The Title For My Web Page?

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Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan…
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Bing Knowledge Comes to Webmaster Tools

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Entity information about the HBO series "True Blood"

In January we told you about our goal to bring the Power of Bing Knowledge to Webmasters. In April we followed up on that promise and announced Bing Knowledge Widget. For the first time, we empowered every webmaster to use the entity data from the Bing Knowledge repository. Since then, webmasters have added the embed code to thousands of pages to enhance their websites with the rich entity information from…
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Bing/Inc. Magazine RoadShow Sells Out In Chicago This Week

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The Bing Webmaster Tools and Inc. Magazine Roadshow scheduled for Chicago this week officially sold out earlier today! Great news for the folks who are intending to come to the Wit Hotel this Thursday! This follows a standing-room-only kickoff event in Nashville three weeks ago. The sad news is, for those in Chicago, we’re at capacity, though check for a wait list. The good news is we’ve got three more…
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Sitemaps Best Practices Including Large Web Sites

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One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to…
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Bing Webmaster Forums Shutting Down

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Over the last few years, we’ve had our Webmaster forums up and running. They’ve been around a while now in a few iterations, and like any community, the goal is to grow it to be vibrant and engaging. To foster the deep involvement of experts who help others, creating a community that contributes to improvements and makes its own gravity. There comes a time, however, when you sometimes need to…
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Announcing the Bing Webmaster Roadshow 2014

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Bing Webmaster Tools has partnered with Inc. Magazine to visit 4 cities with a panel of noted experts to discuss topics ranging from Search and Social to where trends are guiding us in the future. You’ll hear from leading experts on what trends exist today and how they are developing the patterns of behavior of tomorrows consumers. This is an ideal opportunity to hear where the best investment of your…
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Mark It Up

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For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations. Marking up your content using microdata is something done inside the code of the page, so you need to be familiar with working in that environment. It’s not difficult to implement, but you…
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10 SEO Myths Reviewed

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Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I need to rank #1 Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and…
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Bing Translator Plugin for WordPress Enables Webmasters and Developers to Localize Site Content

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Microsoft Open Technologies, Inc. has released a new Bing Translator plugin that lets you apply the power of Bing Translator to any WordPress site running version 3.8 or later. Using the plugin, visitors can translate a site into any of the 40+ supported languages in one click without leaving the page once this light-weight, cross-browser plugin is installed. This plugin also provides options for a setting a color scheme, as…
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Is SEO The Future? No, And Here’s Why

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SEO is a combination of technical work at the site code level, content management at the editorial level and usability work, often spanning both of the first two areas. It’s the basic work that needs to be done today. Table stakes, if you will. You cannot sit at the poker table without putting money on that same table. So, SEO is foundational work sites need to engage in – that’s…
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