As the U.S. approaches one of the most hotly contested political seasons in decades, Bing has launched a new election experience at bing.com/elections tailored to those who want a 360-degree view into Election 2012. The site brings you the latest news, filtered as you like it, including from the right, left and center viewpoint, up-to-date polls across national, state and local races, analysis of social conversation across Facebook and Twitter, a tracker to find the nearest polling sites, and up-to-the-minute results as they roll in on Election Day.
According to a recent Bing survey* 75 percent of people identify themselves as active participants or observers in online political discussions, but many are overwhelmed by the sheer volume of information, news sources and sites out there. Bing Elections helps cut through the clutter giving you one place to keep pulse of the election, across both comprehensive news sources and social networks.
Bing Elections marries Bing search technology with the editorial excellence of MSN and political partnerships with Politico, Real Clear Politics, The Cook Political Report, Huffington Post and The Associated Press. You now have a central destination to plug into what’s happening in Election 2012. With coverage, polls and predictions of every race and candidate down to the state and congressional level, as well an exclusive analysis each day from Politico and its candidate tracker, Bing Elections is constantly updated so you don’t miss a thing.
Our exclusive partnerships with Facebook and Twitter let us display trending topics and provide social sentiment insights so you have a real-time window into what people are saying about the election. If you’re uncertain of where to vote you can use Bing Elections to find the nearest polling station. Chelsea Clinton and Mary Ann Huntsman are also featured on the site in exclusive videos encouraging everyone to get out and vote in this important race.
What Does It Offer?
An easy-to-use, up-to-the-minute comprehensive resource for national and local news information and analysis:
- A dynamic, interactive map with national and local election results as they are reported.
- Easy access to national and local election information.
- Local voting information and key election issues.
The latest election coverage from across the Web, customized to your preferences:
- Real-time algorithmic news results sourced from key national, local, partisan and nonpartisan sources, including The Associated Press, Real Clear Politics and Huffington Post, among others.
- The ability to easily filter news results from left-leaning, center and right-leaning news sources.
A pulse on the social insights and trends from Facebook and Twitter:
- Bing is the only search engine with strategic partnerships with Twitter and Facebook to deliver unique social sentiment analysis across key election issues.
- 89 percent of people report their social media consumption relating to this year’s election as equal to or more than 2008, and the Bing Election hub helps them easily find and participate in trending conversations that matter most.
Bing Elections will also be featured as part of a new advertisement launching on network and cable TV starting on Nov. 4 and running until post-election. The new spot features Bing taking it to the streets to stump some political junkies and demonstrate how Bing Elections can help.
– The Bing Team
* The Bing Election hub research was based on a survey by Impulse Research, an independent research company based in Los Angeles, Calif. The survey was conducted in October 2012 online with a random sample of 1,005 men and women, ages 18 to 34, who use the Internet for information on a regular basis — all members of the Impulse Research proprietary online panel. The Impulse Research proprietary online panel has been carefully selected to closely match U.S. population demographics, and the respondents are representative of American men and women, ages 18 to 34.