Bing Adds Quora Experts to Social Sidebar

Search is amazing at amassing and presenting the right information from across the web to help you find what you’re looking for, learn new things and get stuff done. At Bing we think there’s a ton of value in not only surfacing the right information, but also surfacing the right people to help in your search.

In the spring, we introduced a social sidebar that allows you to tap into friends, experts and enthusiasts helping you connect with relevant people from within Bing. Whether you’re traveling to a new country, looking for career advice or researching a new laptop – sometimes the most useful information comes from people who have shared their first-hand knowledge and experience on that topic.

As part of our ongoing commitment to work with industry partners to make the social experience compelling and useful for customers, we’ve worked with Quora to surface even more great content when searching on Bing. Quora is a knowledge sharing platform that lets you connect to everything you want to know about across a range of topics, questions and people related to what you’re searching for. Now with Quora contributors on Bing, you’ll see top answers and posts on a variety of topics — from Movies to Politics.

Starting today, users in the U.S. will begin to see top Quora contributors in the Bing sidebar. You can hover over their name to learn more, and click to go directly to the answers they have shared, bringing the wealth of shared knowledge on Quora to Bing users.

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We believe search should be about giving you the best information from across the web including knowledge and people from a variety of social networks. This is why we’ll continue to work with industry partners like Facebook, foursquare, Twitter, LinkedIn and now Quora to help you spend less time searching and more time doing.

Try it out at www.bing.com – and remember to connect with Facebook to get the best of search and social.

- Misha Birman, Senior Program Manager, Bing Social Team

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5 comments
  1. sokheang

    why always US only?

  2. css_deimos

    I hope that Bing will have additional market share,mostly in Europe.

  3. andem

    I believe mixing social networks with web search is a big mistake. The two services are completely different; I believe a smarter approach would be to have separate indexes for general sites (the web), Discussions/Q&A sites, image results, video results, etc.

    To be frank, it looks like a mess with the sidebar and I believe many people ignore it.

    Either way, I think Bing is taking a better approach to this than other search engines.

  4. Ellie K

    Is it necessary to have a Facebook account, and to log in to Facebook, in order to see Quora content in the Bing sidebar? I haven't seen anything from Quora yet, but I don't use Facebook.

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