Bing is Bringing Twitter Search to You

One of the most interesting things going on today on the Internet is the notion of the real time web. The idea of accessing data in real time has been an elusive goal in the world of search. Web indexes in search engines update at pretty amazing rates, given what it takes to crawl the entire web and index it for searching, but getting that to “real time” has been challenging.

The explosive popularity of Twitter is the best example of this opportunity. Twitter is producing millions of tweets every minute on every subject you can imagine. The power of those tweets as a form of data that can be surfaced in search is enormous. Innovative services like Twitter give us access to public opinion and thoughts in a way that has not before been possible. From important social and political issues to keeping friends up to date on the minute-by-minute of our daily lives, the web is getting more and more real time.

Search needs to keep up. Shortly after we launched Bing, we did an experiment with the team at Twitter, where we took a fairly small number of “celebrities” from Twitter and provided access to their tweets as part of the search result. Here is a great example.

But what if we take that to the next level? What if we indexed basically the whole public Twitter stream and made it available to customers?

We’re glad you asked that. Because today at Web 2.0 we announced that working with those clever birds over at Twitter, we now have access to the entire public Twitter feed and have a beta of Bing Twitter search for you to play with (in the US, for now). Try it out. The Bing and Twitter teams want to know what you think.

How does this all work?

Were you as fascinated by the 6-year-old boy floating away in a balloon as we were? Was it a hoax? We know that people are going to twitter more and more for information surrounding all the latest chatter.

You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today.

The search results on people’s tweets will show up like this:

If you want to keep an eye on this topic, you can just watch the Tweets roll in. Or, click on “See more Tweets about…” to go to a page full of Tweets. On that page, you can change the ordering to “Best Match.” Here we arrange Tweets differently. If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower. For example, I saw a Tweet from ABC News ranked pretty high in the Best Match mode during the “boy in the balloon” fiasco. By the way, you won’t see any of your tweets if you protected or deleted them, and tweets don’t last more than 7 days in our index.

Are you a Taylor Swift fan?  Just think of all the links that are shared on twitter that have to do with Taylor. To help you find these links we sift through and find the most interesting and hot trending links that other search engines usually don’t pick up on. Below you can see a couple of interesting links shared by Twitter users – some news and some gossip.   

Instead of the usual captions that are used for links, we decided to give you a “social caption” and show you what people are saying about these links.

Our team has been using this product internally, below are some situations where it came in handy:

  • Sean Suchter (my boss) and I avoided a closed freeway on a rainy Seattle day and made our flight home.
  • Eric Scheel (principle program manager on the team) a photo-gear junkie, keeps up on early product reviews and  owners’ tweets, which helped him decide on his next purchase.
  • My wife thinks I am almost cool because I know stuff about Taylor Swift.

We’d love to hear some stories from you about how this may have helped you. Of course, we also want to hear your ideas about how to keep improving this product.

Paul Yiu and the Bing Social Search Team

*Please note that at this time this is a US only feature.

UPDATE:

We are always looking for new markets to release features in and are pleased to announce that Bing Twitter search is now available in English in the following markets:  Australia, Canada, Great Britain, Indonesia, Ireland, India, Malaysia, New Zealand, Philippines, Singapore, Arabia, South Africa, and the United States.

 

 

 

 

Other posts of interest:

Bringing a Bit of Twitter to Bing

Bing is at Web 2.0 Summit

Join the conversation

22 comments
  1. mrjchristie2009

    Is it fair to say that you are tracking more than a few celebs on twitter….

    also, isn't your feed is just another place where twitter can be consumed *like tweetdeck*, which makes you an affiliate who is not doing anything particularly great with such an amazing feed….

  2. Alsace Web Agency

    "By the way, you won’t see any of your tweets if you protected or deleted them, and tweets don’t last more than 7 days in our index."

    that's really nice.

  3. himanshu_swaraj

    love binging…………..

    hope to see facebook wall soon…..

  4. jamiet

    How about a bit of Windows Live action as well?

    Bing-Twitter, is something missing?

    (jamiethomson.spaces.live.com/…/cns!550F681DAD532637!11768.entry?&_c02_vws=1)

    -Jamie

  5. grandad77

    Just rolling along with the stream

  6. grandad77

    Just rolling along with the stream

  7. b2bfreezone

    same here its not working :S

    ———-

    <a href="http://www.bing.com&quot; rel="dofollow">Proud to use bing!</a>

  8. msa

    Not working (Australia)………

  9. vineet.singh

    Sorry!

    Bing Twitter Search is not available in this locale.

    I am from India…

  10. wayne-interessierts

    Sorry, but I am not impressed! On the contrary!

    This seems to me exactly the same way that the MS QnA gone.

    Tons of problems and unfinished things, MS implement things that no-one requested, what happens with QnA? You know what happens…

    Except for the fact that I don't know what kind of information I should search in Twitter or Facebook, what Joe Doe eat for lunch? Yes, that'S very important. I could imagine this can make sense inside the messenger, look at the AIM Messenger, but in a search engine???

  11. tanja.hammerl

    well, not working in germany, too :-(

  12. kasya_13

    I wish there would be something like that for searches:

    e.g in search box just type: <twitter> Windows 7

  13. kmeldahl

    As we mention in the blog post, this is a US only feature that is still in beta at this time. Thank you for your patience.

    -Bing Community Management

  14. The Leads Network

    Well I actually have neglected Bing for sometime, not on purpose.  Having connected twitter to facebook so on and so forth im very curious at what the connections can do for me?

  15. Nikhil

    when will you going to index windows live profile status update.?

  16. danizaharie

    This is really a great news.

  17. webbyeasy

    Google vs Bing – The social network, real-time search war begins. Will it was bound to happen, both Google and B.. http://bit.ly/30k8XQ

  18. Londoner

    So by Bing's reckoning, if Ashton Kutcher or Oprah say it, it is much more important than if anyone else who actually has real knowledge does?

  19. trevor_attridge

    Does ' blending ' tweets into search results actually add any value ?  

    Do Tweets actually reflect the pulse of the planet and does the web 1.0 way of site content updates and periodic search indexing not reflect what's happening in the world ?

    An example of what's popular on Twitter VS CNN VS Google here – judge for yourself who is out of touch

    onehandshake.blogspot.com/…/world-view-20.html

  20. juub2009

    myFri3nd: social network สังคมออนไลน์หาเพื่อนที่ใหญ่ที่สุด หาเพื่อนออนไลน์ หาเพื่อน หาเพื่อนคุย เพื่อนmsn หาเพื่อนmsn หาแฟน หากิ๊ก แชท msn มาเล่นกัน

    http://www.myfri3nd.com

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