Is your site ranking rank? Do a site review – Part 2 (SEM 101)

Part 1 of this series of blog posts on site reviews, we covered the whats and whys of conducting a site review of your website to see if you are ranking where you want to be. If you have compelling content to share with your users, you want them to find your site! After installing and registering to use the many webmaster tools available on the Web (such as the Bing Webmaster Center tools and the Free SEO Toolkit!), you're ready to start...
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Chasing the long tail with keyword research (SEM 101)

When a key opens a lock, it typically provides the key’s holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching, relevant websites. It is a filtering process...
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Put your keywords where the emphasis is (SEM 101)

In my previous post on developing your keyword list, we discussed techniques and considerations for developing a list of relevant keywords and key phrases for the pages on your website that are highly specific and (hopefully) not overly competitive. All of this is effort is geared toward making your website stand out from the competition in search engine results pages (SERPs). But developing a list of great keywords is just the start. You now...
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The key to picking the right keywords (SEM 101)

Mark Twain once famously said, “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Twain never saw a webpage or performed search engine optimization (SEO) in his life, but his assessment of the importance of using the right words is, shall we say, illuminated. So why are words important in terms of SEO? Because users type them into search engines to try to find you!...
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