Webmaster Center blog comments Q&A, Round 3

The Bing Webmaster Center team has been very busy lately, working on very cool stuff that we can’t wait to share with you (patience, Grasshopper – all will be revealed in time). But the blog waits for no one (well, that’s the intent, anyway). From time to time, we gather up enough interesting tidbits of Q&A that we want to share with all of our blog readers. Now it’s that time again. So let’s get to it. Q: I...
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Chasing the long tail with keyword research (SEM 101)

When a key opens a lock, it typically provides the key’s holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching, relevant websites. It is a filtering process...
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Webmaster Center blog comments Q&A, Round 2

We still get many questions in our blog comments, even though we try to encourage our readers to post their questions to our Webmaster Center forums (which are actually staffed to answer your questions!). I do look through the blog comments every day and delete those that are junk (those that are empty, duplicated, offensive, and overtly spammy – see our Q&A reply on why blog comments are deleted in the 1st Webmaster Center blog Q&A...
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Link building for smart webmasters (no dummies here) (SEM 101)

In past SEM 101 articles, we’ve talked about the importance of inbound links to successful ranking (see “Links: the Good, the Bad, and the Ugly” – Part 1 and Part 2). We’ve already discussed many issues surrounding them, but we haven’t done a dedicated post on how to be successful at link building from a search engine’s perspective. Let’s finally address that omission here and now. What is the point...
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Changes to Bing, UI navigation to Webmaster Center

Did you hear the news? Bing was recently upgraded with another set of exciting end-user features. Instead of reciting the long list of changes here, I’ll just point you to the blog post in the Bing Search blog titled, “Bing’s Next Chapter Begins Today.” The Bing engineering team has been focused on improving the already cool features that have made using Bing so much fun. One edit to the Bing home page has changed the way...
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Fixing 404 File Not Found frustrations (SEM 101)

You’ve seen it. So have I. Nearly every person who has actively browsed the Web for more than 15 minutes has seen it. I’m talking about the dreaded 404 File Not Found error. When it occurs, users simply abandon their search on that site and go elsewhere. That’s a potential lost sale, subscription, or download opportunity (aka conversion) for the affected site! It has been estimated that up to 10% of traffic to large websites on...
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Translator widget: Delivering your site to the world

About eight months back, the Microsoft Research Translator team delivered an entirely unique way of delivering your website’s pages to visitors who speak a different language with no development effort on your part. Unlike any other translation widget/gadget available at that time, the Translator widget was unique in that it kept your audience on your site, rather than redirecting them to a proxy translation service. Since then, thousands of...
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The merciless malignancy of malware Part 4 (SEM 101)

OK, so I totally geeked out with my recommendations on how to better secure your webmaster computing environment. As a result, I had too much material for one post and thus had to split it up into two pieces. Let's wrap up this long series of posts on malware by finishing up with the last of the security recommendations.
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The merciless malignancy of malware Part 3 (SEM 101)

We're going to diverge a bit from our regularly scheduled programming. Normally this column discusses search engine optimization (SEO) and related elements of search engine marketing (SEM), but we're knee deep into our multi-part series on malware and we're going to begin the wrap-up with a talk about improving computer security.
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