Sharing two simple SEO steps helping Search Engines to index subscription-based and paywall content to get more visitors from search engines without compromising the publisher’s economic model
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Bing Webmaster Blog - Posts tagged with 'SEO'
Site Explorer offers in Microsoft Bing Webmaster Tools a unique SEO view of how Microsoft Bing sees your site. It reflects most URLs we have seen on the web, including redirects, broken links, or those blocked by robots.txt, organized in a file explorer-like fashion. It allows exploring in a lighting fast experience, each folder and URL, inside your site’s structure and access relevant crawl information from the recent crawls of...
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Quick reference guide on how to use cURL to ingerate Bing webmaster tools api's. This will help webmasters to programatically submit content to Bing.
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It wasn’t that long ago that I discussed in this blog how to create good content that will get your site noticed, by both end users and search engines. But to be clear, just writing some slick text is not the whole story. The previous blog articles in the Site Architecture and SEO series (files/pages and link/URLs) made reference to doing what you can to help the search engine web crawler (also known as a robot or, more simply, a bot) crawl...
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Links can be the lifeblood of a good website, as we discussed in Part 1 and Part 2 of Links: the good, the bad, and the ugly. But how well you manage them on your site from a site architecture perspective can be the difference between your website being starved for oxygen (aka search engine referral traffic) versus healthy and thriving. That’s why we do search engine optimization (SEO).
This article is part 2 of the recent Site Architecture...
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Search engine optimization (SEO) has three fundamental pillars upon which successful optimization campaigns are run. Like a three-legged stool, take one away, and the whole thing fails to work. The SEO pillars include: content (which we initially discussed in Are you content with your content?), links (which we covered in Links: the good, the bad, and the ugly, Part 1 and Part 2), and last but not least, site architecture. You can have great...
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Let’s just say it. Content is king. There. It’s done. That’s everything you need to know about improving page rank, right? Well…
Content may be king, but as in modern monarchies, the king may not be the sole authority. Parliaments now rule, and they are made up of many constituent parts of society. And while the quality of your site’s content can have a leading role in helping you optimize your site’s organic...
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I have a good friend who creates websites for personal users and small non-profits. When I told him about my new project, blogging about search engine marketing (SEM) and search engine optimization (SEO), he wondered aloud, “Who in the world cares about that stuff? What does it matter? There are only so many Amazons in the world, anyway.”
I was initially surprised by his reaction. But his comments got me thinking – what is the...
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One of the best parts of publishing online is that, on the Web, anyone can have a world-wide reach. But while being global is made easy on the Internet, ensuring that the content you produce will be found by the right audience can be a real challenge. Search engines can have trouble understanding geotargeting because of a few technical limitations. These include:
Search engines may not be crawling your site from the location of your customers...
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One of the most common challenges search engines run into when indexing a website is identifying and consolidating duplicate pages. Duplicates can occur when any given webpage has multiple URLs that point to it. For example:
URL
Description
http://mysite.com
A webmaster may consider this their authoritative or canonical URL for their homepage.
http://www.mysite.com
However, you can add ‘www’ to most websites and still get the...
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