Chasing the long tail with keyword research (SEM 101)

When a key opens a lock, it typically provides the key’s holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching, relevant websites. It is a filtering process...
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Put your keywords where the emphasis is (SEM 101)

In my previous post on developing your keyword list, we discussed techniques and considerations for developing a list of relevant keywords and key phrases for the pages on your website that are highly specific and (hopefully) not overly competitive. All of this is effort is geared toward making your website stand out from the competition in search engine results pages (SERPs). But developing a list of great keywords is just the start. You now...
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The key to picking the right keywords (SEM 101)

Mark Twain once famously said, “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Twain never saw a webpage or performed search engine optimization (SEO) in his life, but his assessment of the importance of using the right words is, shall we say, illuminated. So why are words important in terms of SEO? Because users type them into search engines to try to find you!...
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Does search marketing really matter? (SEM 101)

I have a good friend who creates websites for personal users and small non-profits. When I told him about my new project, blogging about search engine marketing (SEM) and search engine optimization (SEO), he wondered aloud, “Who in the world cares about that stuff? What does it matter? There are only so many Amazons in the world, anyway.” I was initially surprised by his reaction. But his comments got me thinking – what is the...
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adCenterCommunity.com is open for business!

Webmasters, you may already have heard, but our friends on the adCenter team launched a new community portal today in an effort to assist and enable advertisers. We want to encourage you, whether you are currently using adCenter or not, to visit.  Features of the site include: Product/Service specific blogs Categorized User Forums Multimedia Distribution including video interviews, audio podcasts and training videos User profiles The...
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