Anatomy of a Bing caption

A caption (also known as a summary) is the area of a Search Engine Results Page (SERP) devoted to a particular result. Captions help users to decide which result to click on and help site owners to communicate to users what to expect on their page. Captions are an oft-forgotten tool of the SEO toolkit. Ranking is certainly the most important factor in determining user clicks, but captions are also a contributor. In this post, I will give you a...
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Looking for Input on Crawl Delay

In keeping with our themes of rapid change and responding to input and feedback from the webmaster community, we are working on future feature planning for the Bing webmaster tools and we would like to hear your thoughts in a few areas.  The first area is Crawl-Delay:   Today, we fully support crawl delay which is specified in robots.txt.  We are considering creating a tool which allows you to directly control the frequency, and...
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Bingbot, the Sequel

Early this month, in the Bingbot is Coming to Town blog post, we provided details about the impending change from msnbot to bingbot.  It’s almost October 1st, so we thought we’d send out a quick reminder that this change is still in the works. Taking into account webmaster feedback, we have modified our rollout schedule a bit. Instead of doing an 100% switch on day one, we will do a staged rollout.  What does that mean to...
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What do Andy Warhol, Heraclitus and Albert Einstein have to do with the Bing Blog?

Thinking I’d be original, I first titled this post, “Changes, they are a-coming”.  When I Bing’d that title, I realized that ‘original’ isn’t the correct descriptor . . . so, I went searching for inspiration to aid in finding words to convey the importance and need for change, and came up with some great quotes, a few of my favorites: “Everything changes and nothing remains still” –...
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Bingbot is coming to town

Back in June, 2010, we published a blog post titled Bing crawler: bingbot on the horizon that announced our plans to retire our venerable web crawler, MSNBot, and replace it with the new. Our plans remain on track, and we want to remind you that this change will occur on October 1st, 2010. We also want to take this opportunity to help set some expectations for this process, to discuss the name change details, what the change means in terms of...
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Office.com SEO: search engine-friendly URLs

Editor’s note: In our continuous effort to make this blog as compelling as possible to our large and diverse audience, we are expanding the scope of the Bing Webmaster Center blog. Starting with this post, we will host occasional posts from “guest bloggers” from within Microsoft who work on search or use search-related technologies in their daily jobs. They will offer the perspective of a user of search engine optimization (SEO...
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Bing crawler: bingbot on the horizon

Since our last post in November, the Bing team has been busy rolling out improvements to the Bing web crawler. As a result of this work, we want to announce in advance our plans to change the name of our crawler (aka user agent). Out of beta with a new name On October 1st, 2010, we will drop the beta designation from the Bing crawler and change the name of the crawler to reflect Microsoft’s new brand for search. Instead of the old msnbot 2...
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Is your site ranking rank? Do a site review – Part 5 (SEM 101)

This is the last of five posts on the topic of conducting your own site reviews. In the previous posts, we discussed why you'd want to perform a site review (Part 1), then took an initial look at page-level issues (Part 2), followed by a discussion of site-wide issues (Part 4), that can affect site performance for users and search engine ranking. In this last post, we'll look at additional, architectural issues that should also be examined...
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Is your site ranking rank? Do a site review – Part 4 (SEM 101)

This is the fourth of five posts on the topic of conducting your own site reviews. In the previous posts, we discussed why you'd want to perform a site review (Part 1), then took an initial look at page-level issues (Part 2), followed by a discussion of site-wide issues (Part 3), that can affect site performance for users and search engine ranking. In this post, we continue our look at site-wide issues that should also be examined in a site...
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A king’s feast of video content, thanks to mRSS

One of the oldest truisms of Internet search is the familiar axiom, “content is king.” But while that’s great in concept, the premise only goes so far in reality. If your site is rich in text-based content, which is easily crawled and indexed by search engine bots, that content can stand on the merits of its relevance and value in earning you appropriate page ranking. But this is 2010; text is not the only game in town. What if...
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