Architecting content for SEO (SEM 101)

It wasn’t that long ago that I discussed in this blog how to create good content that will get your site noticed, by both end users and search engines. But to be clear, just writing some slick text is not the whole story. The previous blog articles in the Site Architecture and SEO series (files/pages and link/URLs) made reference to doing what you can to help the search engine web crawler (also known as a robot or, more simply, a bot) crawl...
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Are you content with your content? (SEM 101)

Let’s just say it. Content is king. There. It’s done. That’s everything you need to know about improving page rank, right? Well… Content may be king, but as in modern monarchies, the king may not be the sole authority. Parliaments now rule, and they are made up of many constituent parts of society. And while the quality of your site’s content can have a leading role in helping you optimize your site’s organic...
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Partnering to help solve duplicate content issues

One of the most common challenges search engines run into when indexing a website is identifying and consolidating duplicate pages. Duplicates can occur when any given webpage has multiple URLs that point to it. For example: URL Description http://mysite.com A webmaster may consider this their authoritative or canonical URL for their homepage. http://www.mysite.com However, you can add ‘www’ to most websites and still get the...
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Web 2.0 Expo: SEO for Web Development Presentation

I would like to thank everyone for taking the time to check out my session at Web 2.0 Expo here in New York City. I’ve included a link to my slides below, along with answers to all the questions that were posted that I did not get a chance to answer during the talk. Please feel free to contact me if you have any questions.   Advanced SEO for Web Developers View SlideShare presentation or Upload your own. (tags: seo web)    ...
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I'm not ranking in Live Search, what can I do?

That’s a good question, and you’ve come to the right place.  If your site is not performing in Live Search or you are not being indexed by Live Search here are some steps you can take to change course and improve your rank.  First and foremost at Live Search ranking is free and you can’t pay to boost your website’s relevance ranking.  We have a completely automated ranking process which takes into account a...
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