Is your site ranking rank? Do a site review – Part 5 (SEM 101)

This is the last of five posts on the topic of conducting your own site reviews. In the previous posts, we discussed why you'd want to perform a site review (Part 1), then took an initial look at page-level issues (Part 2), followed by a discussion of site-wide issues (Part 4), that can affect site performance for users and search engine ranking. In this last post, we'll look at additional, architectural issues that should also be examined...
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Is your site ranking rank? Do a site review – Part 4 (SEM 101)

This is the fourth of five posts on the topic of conducting your own site reviews. In the previous posts, we discussed why you'd want to perform a site review (Part 1), then took an initial look at page-level issues (Part 2), followed by a discussion of site-wide issues (Part 3), that can affect site performance for users and search engine ranking. In this post, we continue our look at site-wide issues that should also be examined in a site...
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Is your site ranking rank? Do a site review – Part 3 (SEM 101)

Let's continue our run-down of issues to consider in a site review. In Part 1 of this series, we looked at the whats and whys for doing a site review, and covered baselining pre-optimized performance and gathering tools. Part 2 covered important but often overlooked on-page issues that, if not properly addressed, can prove detrimental to a site's performance, both for search engine ranking as well as for usability and discoverability for...
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Smarter 404 pages on WordPress with Bing

In this blog, we’ve previously discussed matters relating to custom 404 pages in Fixing 404 File Not Found frustrations (SEM 101), returning the correct HTTP status code with your custom 404 pages in 301 to 404 gets 200 – oops! (From the Forums), and using Bing toolkits to develop such pages in Create custom 404 error webpages for IIS. Earlier this week we announced one of the results of our recent collaboration with Cal Evans, PHP...
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A king’s feast of video content, thanks to mRSS

One of the oldest truisms of Internet search is the familiar axiom, “content is king.” But while that’s great in concept, the premise only goes so far in reality. If your site is rich in text-based content, which is easily crawled and indexed by search engine bots, that content can stand on the merits of its relevance and value in earning you appropriate page ranking. But this is 2010; text is not the only game in town. What if...
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Is your site ranking rank? Do a site review – Part 2 (SEM 101)

Part 1 of this series of blog posts on site reviews, we covered the whats and whys of conducting a site review of your website to see if you are ranking where you want to be. If you have compelling content to share with your users, you want them to find your site! After installing and registering to use the many webmaster tools available on the Web (such as the Bing Webmaster Center tools and the Free SEO Toolkit!), you're ready to start...
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Webmaster Center blog comments Q&A, Round 3

The Bing Webmaster Center team has been very busy lately, working on very cool stuff that we can’t wait to share with you (patience, Grasshopper – all will be revealed in time). But the blog waits for no one (well, that’s the intent, anyway). From time to time, we gather up enough interesting tidbits of Q&A that we want to share with all of our blog readers. Now it’s that time again. So let’s get to it. Q: I...
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The liability of loathsome, link-level web spam (SEM 101)

When I was a kid in high school, I used to go to the public library and do initial research in the Encyclopedia Britannica (yes, the bound book editions. I also remember black & white television with vacuum tubes and rotary telephones! Sheesh, I’m getting old!). I would pick up the index volume that contained the keyword I wanted to look up to identify which of the main volumes had the content I sought. But imagine this: when I opened...
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The pernicious perfidy of page-level web spam (SEM 101)

In the exciting world of today’s Internet, where the world’s information is literally at your fingertips, where you can endlessly communicate, shop, research, and be entertained, spam is a big downer. The unwanted email spam that fills our inboxes also consumes huge portions of the available bandwidth of our routers and trunk lines. But email is not the only spam game in town. Web spam is the bane (well, one of the banes) of the...
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Robots speaking many languages

We’ve already covered in past blog articles some of the basics about how webmasters can use a file called robots.txt to control how search engine crawlers (aka bots) crawl their websites. But there is so much more to talk about with bots. So let’s take a bit of a deeper dive into the subject. Topic 1: Using the proper text file encoding The robots.txt file is used by webmasters to either specifically define which files and directories...
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