New Year, New Plan – Update Your E-Marketing Plan

It’s that time of year. The TV overflows with ads designed to motivate you to be the best you, better foods, better cloths, better cleaning supplies, … better salads? And it’s great to get introspective and think about the changes we all, individually, want to make. We want to be better, healthier, more successful. We know it can be done, the building blocks accessible. As you go through these thoughts, take some time to examine...
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Bringing the Power of Bing Knowledge to Webmasters

In his post Expand Your Understanding with Bing, Dr. Richard Qian, Development Lead for the Bing Index & Knowledge team, explained how Bing is enhancing the usefulness of its web search results with information about “entities” (people, places, things) by bringing the power of “Satori” — the Bing Knowledge repository — to Bing.com.  With Bing.com already showing “snapshots” for many searches...
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Entries sought for European Search Awards

The search is on for Europe’s top search and digital talent, as the European Search Awards 2014open for entries. Now in its third year, the European Search Awards attracts hundreds of entries from the leading search and digital agencies and professionals throughout Europe. Categories include Best Use of Search, Best Pan-European Campaign, Best Mobile Campaign and Best Agency. The awards, which are organised by Greater Manchester based events...
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Online Success and Why Customers Come First

Let’s take it easy this week with a quick review of what’s important to focus on, and why it’s important to stay focused on impressing your customer. We’ll start out with a quick review of top things to invest time in, share some useful blog posts on related topics and wrap up with some broader thinking around understanding, and catering to, your customer. 1 – the basics of SEO need covering – <title>, <...
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Lessons from Startups You Should Learn

During the past year, I’ve spent a lot of time with startups. It’s always an amazing view of the world, to see things through the eyes of a small company or individual who is so focused on their product or service, that everything else is secondary. These folks are focused. Like a laser! They have an idea they believe in 100%. Every waking minute is spent in pursuit of achieving their goal. Spent in pursuit of supporting and moving...
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Exploring Data Shown in Connected Pages

Last week we launched Connected Pages, allowing you to connect your social pages within your webmaster account, with the benefit being you get to see data about the social pages. We’ve seen a huge amount of activity with businesses connecting pages in the week since launch and for that, we’re thankful! As a quick overview here is the data you can now see inside WMT when you connect pages: On the Connected Pages Homepage: Impression...
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Connected Pages – Now Claim Official Pages Beyond Your Website

For any business, claiming an account inside our Webmaster Tools allows access to a lot of useful information. SEO Reports, link data (for your site and other sites), ranking information, keyword traffic data and so much more. Yet even all this usefulness comes with a limit. We could only show you data related to the websites you own or controlled. Today, however, we’re releasing the Connected Pages feature within Bing Webmaster Tools...
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How to Spot Low Quality SEO Providers

Often you won’t know the quality of work to expect from an "SEO Expert" until you’ve already paid the bills, and the results simply fail to show up. In some cases, however, it’s a bit more obvious. Below is a solicitation email I received this week to my personal email address. An email address this company did not possess because I shared it with them, which means they either scraped the email from somewhere, or have...
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The Dinosaurs Died Because They Ignored Mobile

Well, not really, but maybe you could argue that that asteroid was a kind of “mobile”. And while those creatures would have been powerless to change their fate – extinction – today’s businesses are much better equipped to survive, if they take prudent and timely action. Which leads to the question… Are You Ignoring Mobile? We are hear the chatter about how important mobile is. But are you taking any action...
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Ruts in the SEO, Social and PPC Roads. Are You Stuck?

Actually, there is more than just one rut, in reality. It’s more like a collection of ruts. It’s CRS. Cultural Rut Syndrome. And it’s when your business is making decisions based on “culture”, “history” or “process” instead of on, say, data, customer feedback or from the results of testing. Oh, sure, everyone likes to brag up how they do A/B testing, how they have guidelines for content...
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