Links, Likes and Le Retweets

Shortcuts.  Such a negative term, isn’t it?  Perhaps we should call it “seeking efficiencies”?  But you, it won’t matter what you call it, it’s a bad path to follow when seeking support for your SEO and social activities. Every day, webmasters are surprised to learn that some tactics they thought were safe because some so-called expert told them it would work, are actually harming their chances of...
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The Chicken Has Landed

Last week we talked about the coming of the Chicken.  I found it amusing that I started, almost immediately, to get tweets from folks asking if this was an algo update that was pending. Was Chicken maybe a code name for a big update we were planning ahead of SMX Advanced?  Would more animals follow?  Perhaps Chicken was organic, and Cow might affect Image Search. Fact is, it’s not.  This Chicken cometh bearing a gift. The...
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The Chicken Cometh

From ice flows to jungles, our industry has embraced wildlife as a way to communicate change.  Who’d have expected creatures we thought so endearing would wreak havoc and turn worlds upside down.  Between penguins and pandas and honey badgers, the changes have been many. While some changes have been viewed as negative, others were seen as positive.  Clearly, one cannot judge the change by its animal spirit alone.  Could...
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Bing Sitemap Plugin 1.0 Launch

Back in February we launched our beta Bing Sitemap Plugin tool, which enabled anyone to install this on their servers, and have managed sitemaps in place.  Versions are available for IIS and Apache servers, so a wide variety of businesses could benefit from this great feature.  It would create sitemaps for you, and also create a delta sitemap, alerting Bing to your newest content since it last pinged us. Having both comprehensive and...
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6 Hours of SEO, Social, Crawling and Authority Webinars in 1 Post

We’ve had thousands of people view these webinars, but if you haven’t seen them yet, here they are again.  During the fall and winter, we put together a series of 6 webinars.  Each is about an hour long, and captures the webinar presentation, as well as the live Q&A we did during each session. Each webinar was free and open to anyone to join, which is a format we’ll obviously keep in the future.  If there are...
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The Power of Bing Ads Infographic

The Bing Ads team has been hard at work. From launching Sitelinks that allows deeper engagement, more messaging, and improve CTR to the continued global expansion, the Bing Ads team is certainly riding the momentum to deliver a new improvements and functionality. To show some of the recent progress, the team created this nifty infographic on the Power of Bing Ads. If you’re not a Bing Ads customer, you can sign up here. If you’ve got a...
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Query v. Session: Expanding Your Keyword Research Envelope

If you’re into search engine optimization at any level, you know that keyword research is the beginning of the journey.  It’s your best bet to understanding what people are searching for and what content should be most popular on your site. And, we’re all used to using the standard tools to perform the research.  Enter a keyword, related keywords are returned along with the query volumes over a selected date range. ...
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Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools

Today, we are releasing two new features in Bing Webmaster Tools. The first feature — the new Malware tool — helps you understand whether or not you site contains malware and also allows you to submit and track a “Malware Re-Evaluation” request. You can find the new Malware tool in the Reports & Data section. The second feature — Geo-Targeting — helps you provide Bing with information about the audience you...
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Bing Business Portal is Now Bing Places for Business

Your customers are online – are you? We know time is in short supply when you are busy running your business. That’s why at Bing we are always looking for ways to simplify your experience of getting your business online and managing your business reputation on the web. The launch of Bing Places for business is the first of many steps in our effort to provide you with all the tools you need to easily and quickly find local customers...
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SEOs With Their Heads in the Sand?

Over the last 3 months I’ve spoken at 9 conferences and done 5 live webinars.  And a trend has emerged, unfortunately.  This trend is split between companies and consultants, though from along the singular line of SEO work. To illustrate, I’ll paraphrase a recent Twitter exchange.  No names, to protect the innocent, and if they read this, ferme la bouche… 😉 Tweeter: Duane, we have a lot of problems with scrapers....
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