One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it. The Sitemaps...
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Over the last few years, we’ve had our Webmaster forums up and running. They’ve been around a while now in a few iterations, and like any community, the goal is to grow it to be vibrant and engaging. To foster the deep involvement of experts who help others, creating a community that contributes to improvements and makes its own gravity. There comes a time, however, when you sometimes need to re-evaluate, and once in a while, regroup. Thus as of...
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Bing Webmaster Tools has partnered with Inc. Magazine to visit 4 cities with a panel of noted experts to discuss topics ranging from Search and Social to where trends are guiding us in the future. You’ll hear from leading experts on what trends exist today and how they are developing the patterns of behavior of tomorrows consumers. This is an ideal opportunity to hear where the best investment of your time will be and to get your questions...
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For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations. Marking up your content using microdata is something done inside the code of the page, so you need to be familiar with working in that environment. It’s not difficult to implement, but you will need access to the page code to...
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Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I need to rank #1 Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and conversions and the # 2 or #3 spot. Depends on the phrase sometimes. And for those trying to get off page 2...
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Microsoft Open Technologies, Inc. has released a new Bing Translator plugin that lets you apply the power of Bing Translator to any WordPress site running version 3.8 or later. Using the plugin, visitors can translate a site into any of the 40+ supported languages in one click without leaving the page once this light-weight, cross-browser plugin is installed. This plugin also provides options for a setting a color scheme, as well as an option to...
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SEO is a combination of technical work at the site code level, content management at the editorial level and usability work, often spanning both of the first two areas. It’s the basic work that needs to be done today. Table stakes, if you will. You cannot sit at the poker table without putting money on that same table. So, SEO is foundational work sites need to engage in – that’s been clear for a while. But as the engines get...
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As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, marketing and others. Today will most likely resemble yesterday for the most part. Maybe some tedium, maybe some excitement, and if you’re really, really lucky, maybe a fire drill, too. Big, sweeping, dramatic...
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Time is the one thing we all want more of, yet no one can create more of. It limits what we can accomplish all too often, and it forces us to work faster and smarter. There’s way too much of it when you’re trying to boil water, and not nearly enough when planning vacation. It’s safe to say that humans, generally speaking, can be obsessed with time. We pay attention to it. Numerous devices exist to help us track it, “manage...
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Bing Knowledge Widget At Bing, we want to help people do more and know more. We’ve been building Bing’s knowledge repository that now has hundreds of millions of entities (people, places, and things) and billions of relationships between them. This helps us create a deeper understanding of our world. The quest to understand our world cannot be done alone. We work with many partners who enrich our knowledge. We give what we’ve...
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