We've heard from many of you that the 6-month data view in Bing Webmaster Tools makes it difficult to make informed decisions based on long-term trends. In response to this valuable feedback, we're making a significant change.
Bing Webmaster Tools now offers 16 months of historical data in the Search Performance feature. This means you can look at long-term trends, see how past strategies worked, plan for future growth, and make better decisions to fix traffic drops.
You can now dive deeper into seasonal patterns, see how past campaigns performed, and identify extended trends. With all this information, you can create a data-driven SEO strategy that not only fixes current issues but also sets you up for long-term success.
Whether you're trying to figure out a sudden traffic drop or planning your next big campaign, the extended data view helps you make confident, informed decisions. All Search Performance data filter options will be available for 16 months immediately, while crawling and indexing history will become accessible as the information is collected.
Benefits for Webmasters and Marketers:
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Comprehensive Trend Analysis: With 16 months of data, you can identify long-term trends and patterns that were previously hidden, allowing for more accurate forecasting and strategy development.
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Seasonal Insights: Understand how seasonal changes impact your traffic and adjust your marketing strategies accordingly to capitalize on peak periods.
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Campaign Effectiveness: Evaluate the success of past campaigns over a longer period, helping you to refine your tactics and improve future performance.
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Enhanced Reporting: Provide stakeholders with more detailed and comprehensive reports, showcasing the impact of your SEO efforts over an extended timeframe.
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Improved Resource Allocation: Allocate resources more effectively by understanding which strategies and campaigns have the most significant long-term impact.
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Competitive Advantage: Gain a competitive edge by leveraging historical data to stay ahead of industry trends and make proactive adjustments to your SEO strategy.
Bing Webmaster Tools is always listening to your feedback and continuously striving to improve our tools to better meet your needs. Your insights are invaluable to us. We encourage you to keep sharing your thoughts and suggestions. Together, we can make Bing Webmaster Tools an even more powerful resource for your SEO success.
If you have valuable feedback on any of our tools or features, please contact us through our support channel.
Fabrice Canel and Krishna Madhavan
Principal Product Managers
Microsoft Bing
