See you in San Jose!

As summer begins to wind down and kids are beginning to dread the sound of school bells ringing, there is one more chance for a little getaway: Search Engine Strategies, San Jose 2008. While we expect the California sun will be out and there will be plenty of margarita’s to go around, there will also be some really great sessions and speakers that those of you in search marketing won’t want to miss. So if you’re planning to be...
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Making backlinks actionable again

In 2007, we shut off the linkdomain attribute in the advanced query syntax, but promised to make link data available to you as soon as possible. Last fall when we launched the initial beta of the Live Search Webmaster Center, we offered a limited look into backlink data. But we soon realized that for you to be successful, you really need more and better backlink data. That’s why we’re really excited about the updates that we a have...
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Find out how Live Search is crawling your site

My favorite feature of our recent launch is the Crawl Issues tool, which gives you details about issues Live Search may encounter while crawling and indexing your website. This information can help you better understand what Live Search sees when crawling your site and should ultimately help you improve your results from Live Search. We report four types of issues: File not found (404) errors – reported when Live Search encountered a...
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Big update to Webmaster Center tools

Creating websites and publishing on the web is getting simpler and simpler all the time, but with more content on the web it is becoming harder for webmasters and publishers to ensure that their content can be found. Last fall when we launched the Live Search Webmaster Center in beta, the goal was to establish a long term relationship with webmasters and help them achieve their goals by addressing the most common questions we hear, and help them...
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Reach nearby customers with Live Search Local Listing Center

Searchers use Live Search Local to quickly find local businesses. As the owner of a business, you have the ability to update the information shown to searchers, including your business address, telephone number, and customer ratings, all with the click of a button. How do you find the Live Local Listing Center? Easy, go straight to http://llc.local.live.com or find the link on the Webmaster Center (http://webmaster.live.com) titled Business...
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Robots Exclusion Protocol: joining together to provide better documentation

As a member of the Live Search Webmaster Team, I'm often asked by web publishers how they can control the way search engines access and display their content. The de-facto standard for managing this is the Robots Exclusion Protocol (REP) introduced back in the early 1990's. Over the years, the REP has evolved to support more than "exclusion" directives; it now supports directives controlling what content gets included, how the...
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Increasing customer engagement with custom 404 error pages

If you’re the owner of a large website with lots of content, you’ve probably noticed that up to 10% of your traffic ends up on a “webpage not found” error page due to broken links or misspelled URLs. There are a lot of reasons users who visit your site might reach a 404 page, but how do you keep those customers from abandoning your site? Today we’re announcing the Web Page Error Toolkit, a customizable web...
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Join us in the park!

The long awaited second annual SMX Advanced is less than one week away and we felt it necessary to tell you that we are a little more than excited about this event.  We can’t wait to have Search Community in our own backyard and because of this excitement we have decided to throw a party. On the night of the 2nd we invite all participants for the conference to join us at the Olympic Sculpture Park for the SMX Advanced 2008 Welcome...
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More crawling improvements from MSNBot

A few months ago we announced two new features to MSNBot to reduce the burden of crawling on your website. These were part of a series of improvements we’re making to our crawler during the Spring to increase the freshness and breadth of content in our index. As part of these latest improvements, you may notice an increase in the amount of traffic from MSNBot starting over the next couple weeks. If you notice any issues with MSNBot, please...
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adCenterCommunity.com is open for business!

Webmasters, you may already have heard, but our friends on the adCenter team launched a new community portal today in an effort to assist and enable advertisers. We want to encourage you, whether you are currently using adCenter or not, to visit.  Features of the site include: Product/Service specific blogs Categorized User Forums Multimedia Distribution including video interviews, audio podcasts and training videos User profiles The...
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