Bing Webmaster Blog - Page 13

Is SEO The Future? No, And Here’s Why

SEO is a combination of technical work at the site code level, content management at the editorial level and usability work, often spanning both of the first two areas. It’s the basic work that needs to be done today. Table stakes, if you will. You cannot sit at the poker table without putting money on that same table. So, SEO is foundational work sites need to engage in – that’s been clear for a while. But as the engines get...
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What if…(The More Things Change, the More Different They Become)

As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, marketing and others. Today will most likely resemble yesterday for the most part. Maybe some tedium, maybe some excitement, and if you’re really, really lucky, maybe a fire drill, too. Big, sweeping, dramatic...
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Where Does Your Time Go?

Time is the one thing we all want more of, yet no one can create more of. It limits what we can accomplish all too often, and it forces us to work faster and smarter. There’s way too much of it when you’re trying to boil water, and not nearly enough when planning vacation. It’s safe to say that humans, generally speaking, can be obsessed with time. We pay attention to it. Numerous devices exist to help us track it, “manage...
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Announcing Bing Knowledge Widget & App Linking

Bing Knowledge Widget At Bing, we want to help people do more and know more. We’ve been building Bing’s knowledge repository that now has hundreds of millions of entities (people, places, and things) and billions of relationships between them. This helps us create a deeper understanding of our world. The quest to understand our world cannot be done alone. We work with many partners who enrich our knowledge. We give what we’ve...
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Link Juice

One bottle of Link Juice* and you’ll be more popular than a puppy in a sweater! Loaded with all the nutrients and goodness you need to successfully grow, a single bottle of Link Juicecontains: 100 total links: 44 general, relevant site links 27 guest blog post links on related sites 12 .ORG links 9 .EDU links 8 .GOV links When purchasing Link Juice, you can opt for the “anonymous” package for just a few dollars more, cloaking...
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5 Steps To Improving Search Rankings

I’ve shared this previously, but recently did a deeper dive on the subject with Eric Enge. This week’s blog post will be pretty short, then as the full interview can be seen of his Stone Temple blog. Basically, we covered the thinking behind my graph showing the order of priority I put on doing work today. Content Social User Experience Link Building SEO It might seem like old news, but I still think it’s worth a read. Eric...
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Reviewing Some Basics

It’s easy to get caught up in the latest and greatest, the forward thinking and the new and shiny. But it always pays to keep an eye on the basics. The stuff you feel you really already know. The stuff that often comes to haunt us when we least expect it. Controlling robots Everyone wants to be indexed. “Let the crawlers come!” But there are times when you need to control access. Areas you don’t want crawlers to enter and...
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Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools

Today, we are releasing two new features in Bing Webmaster Tools. The first feature — the new Malware tool — helps you understand whether or not you site contains malware and also allows you to submit and track a “Malware Re-Evaluation” request. You can find the new Malware tool in the Reports & Data section. The second feature — Geo-Targeting — helps you provide Bing with information about the audience you...
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SEOs With Their Heads in the Sand?

Over the last 3 months I’ve spoken at 9 conferences and done 5 live webinars.  And a trend has emerged, unfortunately.  This trend is split between companies and consultants, though from along the singular line of SEO work. To illustrate, I’ll paraphrase a recent Twitter exchange.  No names, to protect the innocent, and if they read this, ferme la bouche… 😉 Tweeter: Duane, we have a lot of problems with scrapers....
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Psychology of Search

Social is here to stay, obviously.  But why?  What does “social” give us that makes it worth such attention? It’s all about human needs. Maslow summed it up.  We need to cover five main areas to function and be satisfied.  His order is, from the bottom up: Physiological Safety Love/belonging Esteem Self-actualization Social fits into four of those, and potentially even the 5th one if you include...
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