There is always a lot of focus on specific topics. Search engine optimization and social media management spring to mind. And for good reason. Both can deliver more returns than the cost to activate. But are you looking across a broad spectrum of tactics? Do you have a plan for multiple areas that can be activated to help propel your business higher? Let’s take a look at the most common areas businesses should be thinking of. These are in no...
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Why do you seek links? The answer to this question may tell you more about your future chances of success in organic search than you realize. Always a hot topic among SEOs – the need to collect links to their content. But why do people seek links in the first place? Once upon a time, links were needed to rank well. In the early days of search (5 – 10 years ago) when algorithms were more unrefined than we see today, links counted for...
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SEO (search engine optimization) has been around for a very long time. During that time, SEOs have found creative ways to move the needle, abused them, lost them to algo updates, found more and generally repeated the cycle 3 billion times. I’ve been on both sides of this, and made a decision about a year into running my first successful website: content would be the focus. Now, mind you, this was before “content was king” and...
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It’s been great attending Namescon this week, though a couple side-bar conversations had me scratching my head. In fact, on three instances I’ve heard people discussing this topic and someone stating that having keyword rich and exact match domain names is where it’s at. This choice alone can make or break you. And they were thinking of developing sites, not parking domains. So let’s examine the value of a domain as...
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It’s that time of year. The TV overflows with ads designed to motivate you to be the best you, better foods, better cloths, better cleaning supplies, … better salads? And it’s great to get introspective and think about the changes we all, individually, want to make. We want to be better, healthier, more successful. We know it can be done, the building blocks accessible. As you go through these thoughts, take some time to examine...
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In his post Expand Your Understanding with Bing, Dr. Richard Qian, Development Lead for the Bing Index & Knowledge team, explained how Bing is enhancing the usefulness of its web search results with information about “entities” (people, places, things) by bringing the power of “Satori” — the Bing Knowledge repository — to Bing.com.  With Bing.com already showing “snapshots” for many searches...
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The search is on for Europe’s top search and digital talent, as the European Search Awards 2014open for entries. Now in its third year, the European Search Awards attracts hundreds of entries from the leading search and digital agencies and professionals throughout Europe. Categories include Best Use of Search, Best Pan-European Campaign, Best Mobile Campaign and Best Agency. The awards, which are organised by Greater Manchester based events...
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Let’s take it easy this week with a quick review of what’s important to focus on, and why it’s important to stay focused on impressing your customer. We’ll start out with a quick review of top things to invest time in, share some useful blog posts on related topics and wrap up with some broader thinking around understanding, and catering to, your customer. 1 – the basics of SEO need covering – <title>, <...
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During the past year, I’ve spent a lot of time with startups. It’s always an amazing view of the world, to see things through the eyes of a small company or individual who is so focused on their product or service, that everything else is secondary. These folks are focused. Like a laser! They have an idea they believe in 100%. Every waking minute is spent in pursuit of achieving their goal. Spent in pursuit of supporting and moving...
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Last week we launched Connected Pages, allowing you to connect your social pages within your webmaster account, with the benefit being you get to see data about the social pages. We’ve seen a huge amount of activity with businesses connecting pages in the week since launch and for that, we’re thankful! As a quick overview here is the data you can now see inside WMT when you connect pages: On the Connected Pages Homepage: Impression...
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